Monthly Archives: September 2012

Photokina 2012: A Vicarious Attendee’s Review

September 20, 2012
Photokina 2012: A Vicarious Attendee’s Review

Another Photokina has come and gone and I have still not been able to attend one. Sigh. Maybe 2014. In the meantime, I have been getting all sorts of press releases, reading show reports all over the place, and have pretty much devoted myself to filtering out all of the cruft that shows like...
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Hasselblad Lunar Defense – “rebranding is something really different than what we’ve done”

September 20, 2012
Hasselblad Lunar Defense – “rebranding is something really different than what we’ve done”

Hasselblad executives, in an interview with BJP’s Oliver Laurent, defend Lunar’s concept and pricing. “This is not a NEX 7 camera, just because we are buying components from Sony. “The hardware is just a small part of the whole. It’s not because we’re using a Sony sensor that it makes the Lunar a Sony...
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Hasselblad and Sony Team Up to Create the Ugliest Camera I Have Ever Seen

September 19, 2012
Hasselblad and Sony Team Up to Create the Ugliest Camera I Have Ever Seen

At Photokina Day 2, medium format camera maker Hasselblad and Sony announced the joint development of the Hasselblad Lunar. I say “joint development” because, quite probably, many were smoked to dream up this idea. What Hasselblad and Sony have done is take the innards of a NEX-7, replace the sensor with something slightly newer,...
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Zeiss to Develop Lenses for Fuji X-Series and Sony NEX

September 18, 2012
Zeiss to Develop Lenses for Fuji X-Series and Sony NEX

Today on the Zeiss Camera Lens Blog, Dr. Michael Pollmann, Consumer Lenses Product and Program Manager in the Carl Zeiss Camera Lenses Division, gave an interview regarding Zeiss’ entry into the mirror less system lens market. Fueled by the success of the Sony NEX-7 and Fuji X-Pro1, Zeiss is developing three primes: 2.8/12, 1.8/32...
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Match Technical Developing Thumbs Up for Fuji X-E1

September 17, 2012
Match Technical Developing Thumbs Up for Fuji X-E1

I have just been informed by Tim Isaac, of MatchTechnical Services, that they are busy developing a version of the Thumbs Up for the Fuji X-E1. They expect to start taking orders and begin shipping next month. For those of you unfamiliar with the Thumbs Up, a brief explanation: Shortly after Leica introduced it’s...
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