Feb 162017
 

RONKONKOMA, NY – February 16, 2017 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, is showcasing its brand new line of Cine lenses, designed for the latest, high-resolution digital cinema cameras, at the NAB 2017 show at booth C11525. The Sigma Cine lens lineup at NAB 2017 includes the High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2; the FF Zoom Lens: 24-35mm T2.2; and the High Speed Prime line: 20mm T1.5, 24mm T1.5, 35mm T1.5, 50mm T1.5 and the 85mm T1.5. Sigma lenses are designed for industry-standard E, EF and PL mounts, ensuring compatibility with all major digital cinema cameras. 

A_002_0804.181446A_001_0801.181212

“Sigma’s extensive background in optics and highly compact lens architecture appeals to cinematographers across all genres of filmmaking,” states Sigma Corporation of America President Mark Amir-Hamzeh. “NAB 2017 will serve as the platform to introduce new Sigma Cine lens models that, like its siblings, appeal to the vast and varying needs of cinematographers.”

100% Retained Sigma Optics, 100% New Design
Compatible with the latest high-resolution, full-frame digital cinema cameras, the Cine lenses combine 100% Sigma optics with a 100% new mechanical structure, offering an outstanding form factor with unbeatable optical performance that appeals to a wide range of cinematographers and videographers:

  • Appealing to feature film DPs, the Sigma Cine line offers unparalleled quality and versatility with consistency throughout the line, especially with its primes. Boasting great IQ, Sigma Cine features a wide range of primes for full-frame camera systems with all lenses resolving up to 8K.
  • Priced to meet the independent filmmaker budget, the lightweight and compact form factor makes it a win for one-man crews and smaller budgets.
  • The attractively priced, diverse suite of lenses makes it easy for editorial and commercial boutiques to invest in the full range of Sigma Cine lenses for a fraction of the cost of similar lens lines, without sacrificing quality, performance or versatility.
  • High-quality, compact design and value price tag make Sigma Cine a natural fit forcorporate, education and house of worship productions.

What Sigma Lenses Will Be on Display

The Sigma Cine lens lineup at NAB 2017 will include:

The Cine High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2
The High Speed Zoom line offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.

The Cine FF Zoom Lens: 24-35mm T2.2 FF
Compatible with a full-frame image sensor, the FF Zoom’s outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras’ image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.

The Cine FF High Speed Prime Line: 20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF and 85mm T1.5 FF
The Cine High Speed Prime lineup features lenses ranging from 20mm to 85mm, with all five touting an aperture of T1.5. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film’s color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.

Sigma Cine Lens Pricing & Availability
The Sigma Cine High Speed Zoom 18-35mm T2 and 50-100mm T2 lenses began shipping in December 2016 for a retail price of $3999.00 USD. Pricing and availability for the remainder of the Sigma Cine Line will be revealed at NAB 2017.

About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning camera lenses, Cinema lenses, DSLR cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of Cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the Cine lenses meet needs of advanced 6k and 8k cinema production.

Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.

For information about Sigma, please visit www.sigmaphoto.com or follow us on Twitter,Instagram, Facebook or Blog.

Advertisements
Jan 192017
 

Valhalla, N.Y., January 19, 2017 – As the leader in innovation for photographers, FUJIFILM North America Corporation today announces the FUJIFILM GFX 50S medium format mirrorless digital camera that will launch late February, 2017 with an initial selection of three FUJINON lenses – the GF63mmF2.8 R WR, the GF32-64mmF4 R LM WR, and the GF120mmF4 R LM OIS WR Macro. These lenses encapsulate the design philosophy of FUJINON lenses that are renowned by photographers around the world.

The innovative GFX system utilizes a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor. The GFX 50S combines the heritage of over 80 years of imaging and the innovative award-winning functional design of our X Series digital camera system in the relentless pursuit of image quality. Continue reading »

Oct 052016
 

Portland, OR (October 5, 2016)Lensbaby—makers of award-winning creative effects lenses, optics and accessories— announces the launch of their most versatile lens yet, Trio 28. Designed specifically for mirrorless camera users, Trio 28 features three selective focus optics in one compact lens and will be available for purchase on October 26, 2016.

By simply rotating a dial to switch between Lensbaby’s most popular optical effects – Twist, Velvet or Sweet – the Trio 28 empowers photographers to shape their vision in the moment through the limitless creative options offered by the lens:

  • Twist, a true Petzval optic design, gives you a large sharp central area of focus surrounding by twisty, swirling bokeh
  • Velvet has a sharp yet dreamy central area of focus with delicate glow from edge-to-edge
  • Sweet creates a sharp central sweet spot of focus surrounded by gradually increasing blur

 

“Trio 28 offers a revolutionary shooting experience for mirrorless shooters,” said Lensbaby Co-Founder and CEO Craig Strong. “This is the first lens we’ve designed specifically with the mirrorless camera’s small form factor in mind. With mirrorless camera sales continuing to grow, this was a natural next step for Lensbaby.”

“Our goal is to help photographers discover their unique visual voice through the creative freedom our lenses offer,” Strong continued. “With a variety of selective focus effects in a compact lens designed for the small form factor of mirrorless cameras, Trio 28 goes above and beyond, helping us reach this goal. We can’t wait to see what photographers create with it.”

The wide 28mm focal length, as well as the small and compact form to match the size of mirrorless cameras, makes the Trio 28 an ideal lens for on-the-go adventure and will help photographers uniquely capture the soul of street scenes, landscapes, environmental portraits and more.

Trio 28 Specs:

  • Focal Length: 28mm
  • Aperture: fixed f/3.5
  • 3 Optics for 3 effects – Twist, Velvet, Sweet
  • Minimum focus distance: 8”
  • Maximum focusing distance: Infinity
  • Focus Type: Manual
  • Size/Weight: 4.9oz, 2.75” x2.75” x2”
  • Twist Optic: 4 multi-coated elements in 3 groups
  • Velvet Optic: 3 multi-coated elements in 2 groups
  • Sweet Optic: 3 multi-coated elements in 3 groups
  • 46mm front threads
  • When shooting on full frame cameras, Twist will produce a subtle vignette

The Trio 28 is designed for the following mirrorless cameras: Sony E, Micro 4/3 and Fuji-X. It retails for $279.95 and will be available for purchase at Lensbaby.com and other Lensbaby-authorized retailers on October 26, 2016.

For more information please contact Keri Friedman at keri@lensbaby.com or Ally Hopper with Groundswell PR ally@groundswellpr.com.

 

About Lensbaby

For over a decade, photographers have relied on Portland, Oregon-based Lensbaby to help them break free of routine, tinker, and open themselves up to unexpected results—dancing, playing and delighting in what’s possible with a creative lens and their imagination.

Lensbaby makes award-winning creative effects lenses, optics and accessories that follow this philosophy, including the Velvet 56, a versatile portrait and macro lens; their unique Optic Swap System, which lets photographers swap their optic and tilt their lens for limitless effects; and mobile lenses that transform everyday smartphone photography. Lensbaby products are sold and distributed worldwide. For more information, visit www.lensbaby.com

Sep 142016
 

Anhui China, Sept 14, 2016 – Venus Optics, the camera lenses manufacturer who had previously launched a number of quality lenses with ‘World’s First’ specifications, is proud to unveil two premium lenses with extreme specifications and impressive performance, the Laowa 15mm f/2 FE Zero-D & the Laowa 7.5mm f/2 MFT.

 

15207520pdtshots

Laowa 15mm f/2 FE Zero-D

Laowa 15mm f/2 FE is currently the World’s Fastest 15mm rectilinear lens for Full Frame cameras. It features a close-to-zero optical distortion, allowing photographers to take landscape or architecture shots with straight lines retained.

Dedicated to fulfill the need of photographers, Venus Optics have managed to add a 72mm filter thread onto the 15mm f/2 lens. Photographers can easily install standard screw-in filters without paying for an expensive yet bulky filter holder system.

Designed specially for the Sony Full Frame Mirrorless cameras, Venus Optics has successfully controlled the size and weight of the lens to the minimal. Weighing less than 1.1 pounds (500g) and 82mm in length, the portability and compactness of the Sony E-mount Mirrorless cameras can be maintained when used with the Laowa 15mm f/2 FE Lens.

Featuring the fastest f/2 aperture ever built with a 15mm lens, the new Full Frame E-mount lens is engineered for professionals to shoot impressive landscape, architecture and primary astro photos with great details. This is an every-day and must-buy lens that every Sony Full Frame Mirrorless camera user should have one in his bag.

Laowa 7.5mm f/2 MFT

The Laowa 7.5mm f/2 MFT is the Widest f/2 rectilinear lens ever designed for Micro Four Thirds Cameras. Despite the extreme specifications, Venus Optics has successfully minimized the weight of the lens to a merely 0.37 pounds (170g) and 55mm long. The extreme 110 angle of view, ultra-fast f/2 aperture and featherweight make this lens an ideal option to pair up with drones for aerial photography. It also gives photographers a fast and wide-angle option for low-light shooting as well as landscape photography.

Availability

The Laowa 15mm f/2 FE Zero-D and the Laowa 7.5mm f/2 MFT will be available to the market in early 2017. Engineering prototype will be available to test in Venus Optics’ Photokina debut. Venus Optics’ booth is in Hall 2.1, Booth A-045. 

Together with the new lenses, Venus Optics will also display a number of unique lenses with first class quality and unique specifications in Photokina 2016.

 

Products for testing in Photokina (Hall 2.1, Booth A-045)

Laowa 15mm f/2 FE Zero-D Lens

Laowa 7.5mm f/2 MFT Lens

Laowa 12mm f/2.8 Zero-D Lens

Laowa 105mm f/2 Smooth Trans Focus Lens

Laowa 15mm f/4 Wide Angle Macro Lens

Laowa 60mm f/2.8 2X Ultra-Macro Lens

Laowa Magic Shift Converter for Full Frame E-mount Cameras

Laowa 100mm Filter Holder System

Laowa 0.7X Focal Reducer with Tilt for Mirrorless Camers

Laowa 2X Teleconverter for Canon Cameras

Laowa 24mm f/14 2X Macro Relay Lens

 

Specifications

Lens descriptions 15mm f/2 7.5mm f/2
Focal Length 15mm 7.5mm
Maximum Aperture (Fno) F/2.0 F/2.0
Angle of view 110° 110°
Format Compatibility Full Frame Micro Four Thirds
Minimum Focus distance   5.91” (15cm) 4.72” (12cm)
Maximum Reproduction Ratio 0.25x 0.11x
Focusing Manual Focus Manual Focus
Filter Thread 72mm 49mm
Dimensions(DxL) Φ66×82mm Φ50x55mm
Weight 1.10 lb (500 g) 0.37 pounds (170g)
Mounts Sony FE MFT

 

MTF

15mm f/2 @ f/2 15mm f/2 @ f/2.8
15MTF2.0 15MTF2.8
7.5mm f/2 @ f/2 7.5mm f/2 @ f/2.8
7.5MTF2.0 7.5MTF2.8