Lenses

Hasselblad announces four new XCD lenses for the X1D

February 28, 2017
Hasselblad announces four new XCD lenses for the X1D

Combining Compact Format with the Highest Optical Quality Following the hugely successful launch of the ground-breaking X1D in 2016, Hasselblad is delighted to introduce four new XCD lenses. The XCD 120mm Macro lens is the first to complement the existing XCD lens family, and will be available at the end of June 2017. The...
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Sigma Debuts Cine Lens Line at NAB 2017

February 16, 2017
Sigma Debuts Cine Lens Line at NAB 2017

“Sigma’s extensive background in optics and highly compact lens architecture appeals to cinematographers across all genres of filmmaking,” states Sigma Corporation of America President Mark Amir-Hamzeh. “NAB 2017 will serve as the platform to introduce new Sigma Cine lens models that, like its siblings, appeal to the vast and varying needs of cinematographers.” What Sigma Lenses...
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Fuji GFX50S Now Available

January 19, 2017
Fuji GFX50S Now Available

As the leader in innovation for photographers, FUJIFILM North America Corporation today announces the FUJIFILM GFX 50S medium format mirrorless digital camera that will launch late February, 2017 with an initial selection of three FUJINON lenses - the GF63mmF2.8 R WR, the GF32-64mmF4 R LM WR, and the GF120mmF4 R LM OIS WR...
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ZY Optics Announces the Mitakon 20mm F/2 Super Macro lens

December 19, 2016
ZY Optics Announces the Mitakon 20mm F/2 Super Macro lens

Shenyang China, Dec 19, 2016 – Zhongyi Optics (ZY Optics) has released a new compact Super Macro Lens for full frame cameras, the Zhongyi Mitakon 20mm f/2 4.5x Super Macro Lens and it features a high reproduction ratio up to 4.5:1.
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Lensbaby Launches One-of-a-Kind Lens for Mirrorless Camera Shooters

October 5, 2016

Portland, OR (October 5, 2016) – Lensbaby—makers of award-winning creative effects lenses, optics and accessories— announces the launch of their most versatile lens yet, Trio 28. Designed specifically for mirrorless camera users, Trio 28 features three selective focus optics in one compact lens and will be available for purchase on October 26, 2016. By...
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