Feb 162017
 

RONKONKOMA, NY – February 16, 2017 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, is showcasing its brand new line of Cine lenses, designed for the latest, high-resolution digital cinema cameras, at the NAB 2017 show at booth C11525. The Sigma Cine lens lineup at NAB 2017 includes the High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2; the FF Zoom Lens: 24-35mm T2.2; and the High Speed Prime line: 20mm T1.5, 24mm T1.5, 35mm T1.5, 50mm T1.5 and the 85mm T1.5. Sigma lenses are designed for industry-standard E, EF and PL mounts, ensuring compatibility with all major digital cinema cameras. 

A_002_0804.181446A_001_0801.181212

“Sigma’s extensive background in optics and highly compact lens architecture appeals to cinematographers across all genres of filmmaking,” states Sigma Corporation of America President Mark Amir-Hamzeh. “NAB 2017 will serve as the platform to introduce new Sigma Cine lens models that, like its siblings, appeal to the vast and varying needs of cinematographers.”

100% Retained Sigma Optics, 100% New Design
Compatible with the latest high-resolution, full-frame digital cinema cameras, the Cine lenses combine 100% Sigma optics with a 100% new mechanical structure, offering an outstanding form factor with unbeatable optical performance that appeals to a wide range of cinematographers and videographers:

  • Appealing to feature film DPs, the Sigma Cine line offers unparalleled quality and versatility with consistency throughout the line, especially with its primes. Boasting great IQ, Sigma Cine features a wide range of primes for full-frame camera systems with all lenses resolving up to 8K.
  • Priced to meet the independent filmmaker budget, the lightweight and compact form factor makes it a win for one-man crews and smaller budgets.
  • The attractively priced, diverse suite of lenses makes it easy for editorial and commercial boutiques to invest in the full range of Sigma Cine lenses for a fraction of the cost of similar lens lines, without sacrificing quality, performance or versatility.
  • High-quality, compact design and value price tag make Sigma Cine a natural fit forcorporate, education and house of worship productions.

What Sigma Lenses Will Be on Display

The Sigma Cine lens lineup at NAB 2017 will include:

The Cine High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2
The High Speed Zoom line offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.

The Cine FF Zoom Lens: 24-35mm T2.2 FF
Compatible with a full-frame image sensor, the FF Zoom’s outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras’ image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.

The Cine FF High Speed Prime Line: 20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF and 85mm T1.5 FF
The Cine High Speed Prime lineup features lenses ranging from 20mm to 85mm, with all five touting an aperture of T1.5. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film’s color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.

Sigma Cine Lens Pricing & Availability
The Sigma Cine High Speed Zoom 18-35mm T2 and 50-100mm T2 lenses began shipping in December 2016 for a retail price of $3999.00 USD. Pricing and availability for the remainder of the Sigma Cine Line will be revealed at NAB 2017.

About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning camera lenses, Cinema lenses, DSLR cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of Cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the Cine lenses meet needs of advanced 6k and 8k cinema production.

Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.

For information about Sigma, please visit www.sigmaphoto.com or follow us on Twitter,Instagram, Facebook or Blog.

Advertisements
Oct 262016
 

October means many things. Fall, cooler weather, leaves turning color, Halloween, and photography. Every October, the Jacob Javits Center in New York City hosts the PhotoPlus Photography Exposition. I used to travel to this show every year, but now I go on even years the coincide with the Photokina show in Cologne, Germany. I can’t afford tickets to Cologne, so New York City is the next best thing.

IMG-20161019-2373 Continue reading »

Oct 142016
 

MK290LTA3-VUS_VarB

Upper Saddle River, N.J. (October 13, 2016) – Manfrotto, a leading global innovator and manufacturer of premium photo, video and lighting support products and accessories, launches Befree Live – the smallest, most on the go versatile video tripod and kits in the Manfrotto range. Befree Live will premier in the U.S. next week at PhotoPlus Expo in New York City. Continue reading »

Oct 052016
 

Upper Saddle River, N.J. (October 5, 2016) – Manfrotto Distribution, Inc., distributor of Bowens products in the United States, proudly announces the launch of the new Generation X flash range by Bowens. These innovative units will debut in the U.S. at PhotoPlus Expo in New York City later this month and mark a renaissance for the legacy lighting manufacturer.

Generation X comprises two new flash systems: XMT – an all-in-one battery unit for location lighting and XMS – engineered to be the go-to system for photographers who need a function-rich and completely reliable flash in the studio.

Announcing the launch, David Hollingsworth, Marketing Manager, said, “Generation X is just the first step in re-launching Bowens to the imaging world. These barrier-breaking new products combine state-of-the-art technology and cutting-edge design and are the result of many months of very intense market research and product development. They will be the vanguard of our plans for ongoing and regular new unit roll-outs in coming months and years.”

Added Hollingsworth, “We believe these are simply the best lights in their class available on the market today. New-look Bowens is creating beautifully designed and engineered products, tailored to our customers’ needs.”

John Gass, Technical Director said, “Generation X is the result of highly-focused analysis of our customers’ feedback through the years. These new units are revolutionary products which we believe are absolutely unbeatable in their class in terms of functionality, aesthetics and cost.”

He added, “For decades, customers have frequently described our products as ‘workhorses’ in the studio and on location. Now the workhorse has been transformed into a stallion; we tested the XMS at full power every five seconds over consecutive days and we couldn’t force this product to overheat.”

Generation X – at a glance:

The all-new 500Ws XMT boasts TTL and high speed sync functionality (up to 1/8000s) compatible with Canon, Nikon and Sony cameras: 9-stops of flash power adjustment; flash durations as short as 1/10309s: faster recycle times than ever before (as rapid as 0.01s): easy swap lithium-ion battery provides up to 500 full power flashes per charge: rear curtain sync; sync delay and strobe mode allow creative set-ups on the move.

BW5400_XMT500_side_72ppi_rgb

The XMS, available in 500,750 and 1000Ws models (all fully controllable via the XMSR 2.4 Ghz radio control and trigger) features multi-voltage operation. These units offer outstanding specification with faster recycling times and flash durations. The XMSR model includes groundbreaking Bowens ‘Sync Offset’ functionality, enabling photographers to embrace any brand of camera to shoot at high sync speeds – up to 1/8000s.

BW5320_XMS1000_side_72ppi_rgb

The following models will be available this fall:

XMT 500                    $1,799.99

XMS 500                   $1,099.99

XMS 750                    $1,299.99

XMS 1000                 $1,499.99

XMSR Trigger           $   289.99

For additional information or to learn more about Bowens products, visit: https://www.manfrotto.us/bowens.

About Manfrotto (Vitec Group) – manfrotto.us

Manfrotto is the world leader in the design, production and distribution of professional products for photography, video and entertainment. The company was founded in 1972 based on Lino Manfrotto’s experience, and its mission has always been to support and simplify the work of reporters, photographers and producers. The Imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs. Part of the UK-based Vitec Group since 1989, Manfrotto has now become a worldwide presence. In its nine key markets – Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong, the United States and from 2016 in the Netherlands – it is represented by its own direct distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors. Through the Imaging Division of Vitec Group, Manfrotto Distribution owns the following leading international brands: Manfrotto, Gitzo, Lastolite by Manfrotto, Avenger, Xume and is the U.S. distributor of Bowens, Gossen, Limelite, Metz, National Geographic and Nilox.

About Bowensbowensusa.com

Bowens International is a world-leading manufacturer of photographic lighting systems. For over 50 years, Bowens has maintained its position in the photographic market as a favorite among professional and serious amateur photographers alike. Today, Bowens continues to design and produce innovative photographic lighting systems and accessories from its base in the United Kingdom. With distribution in over 70 countries, Bowens lighting equipment is one of the most widely-used flash systems in the world today.