Lenses

Olympus Introduces New Micro Four Thirds Lens

December 14, 2011
Olympus Introduces New Micro Four Thirds Lens

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the...
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Tamron Announces the 18-200mm F/3.5-6.3 Di III VC for Sony NEX

December 8, 2011
Tamron Announces the 18-200mm F/3.5-6.3 Di III VC for Sony NEX

December 8, 2011, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono; Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the introduction of an exciting new lens, the 18-200mm F/3.5-6.3 Di III** VC (Model B011). The new high-power zoom lens is designed for the Sony E-mount system of its NEX...
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Hasselblad gets festive with half-price lens deal

November 29, 2011
Hasselblad gets festive with half-price lens deal

Hasselblad is offering customers who buy a new H4D-40 camera with an 80mm lens the chance to buy a second HC/HCD lens of their choice at a massive 50% discount. The exclusive Christmas/New Year deal means that a photographer opting for an HCD 4-5.6/35-90mm zoom lens could save up to GBP 2,397 / USD...
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PhotoPlus Expo 2011 Show Report – Part 1

October 29, 2011
PhotoPlus Expo 2011 Show Report – Part 1

The PhotoPlus Expo 2011 was held once again at the Jacob Javits Convention Center in New York City. With the absorption of PMA into the Consumer Electronics Show (CES), PPE has become the last major standalone photography exposition in the U.S. I once again took up my annual pilgrimage to the Big Apple to...
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Thai floods hit Japan carmaker output, delay Sony launches

October 20, 2011
Thai floods hit Japan carmaker output, delay Sony launches

* Unsure when Thai output will be restored - Japan auto group

* Thailand set to miss 1.8 mln unit output target due to floods

* Honda expects to resume some ops at Thai plant in early Nov

* Sony: flooding delays camera and lens launches


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Sigma Corporation Announces Availability and Pricing for Updated Sigma 18-200mm F3.5-6.3 II DC OS HSM

October 17, 2011
Sigma Corporation Announces Availability and Pricing for Updated Sigma 18-200mm F3.5-6.3 II DC OS HSM

New, stabilized, multipurpose, high-zoom lens offers higher performing glass for landscape, portrait shooters


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NEX-7 Delayed to November, Zeiss 24mm to December

October 3, 2011
NEX-7 Delayed to November, Zeiss 24mm to December

Those of us who hope to soon get our hands on the Sony NEX-7 will have to cool our jets a little more as Sony has pushed back the release date for the highly anticipated camera/lens combo. I just got an e-mail from my dealer who spoke to his Sony rep that the NEX-7...
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Phase One and Schneider Kreuznach Announce Innovative New Lens Designs

September 15, 2011
Phase One and Schneider Kreuznach Announce Innovative New Lens Designs

Phase One, medium format market leader and precision lens maker Schneider Kreuznach today announced a series of new lenses. Building on two years of intense collaboration including delivering four new lenses to market, the companies have now designed another four superior quality lenses for professional photographers.
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Sony Unveils the SLT-A77 and SLT-A65

August 24, 2011
Sony Unveils the SLT-A77 and SLT-A65

SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).
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Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012”

August 23, 2011
Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012”

Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012” by the European Imaging and Sound Association (EISA) Photo Awards. In April of this year, Sigma’s 70-200mm also won the Technical Image Press Association (TIPA) “Best Expert Lens” award for its Optic Stabilization (OS) system, and its HSM function...
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