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	<title>Echenique dot com &#187; hasselblad</title>
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	<description>Photography, technology and other cool stuff.</description>
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		<title>Hasselblad gets festive with half-price lens deal</title>
		<link>http://www.echenique.com/index.php/2011/11/29/hasselblad-gets-festive-with-half-price-lens-deal/</link>
		<comments>http://www.echenique.com/index.php/2011/11/29/hasselblad-gets-festive-with-half-price-lens-deal/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:59:34 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[H4D-40]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://www.echenique.com/index.php/2011/11/29/hasselblad-gets-festive-with-half-price-lens-deal/</guid>
		<description><![CDATA[Hasselblad is offering customers who buy a new H4D-40 camera with an 80mm lens the chance to buy a second HC/HCD lens of their choice at a massive 50% discount. The exclusive Christmas/New Year deal means that a photographer opting for an HCD 4-5.6/35-90mm zoom lens could save up to GBP 2,397 / USD 3,747 overall on the purchase. Explained Chris Russell-Fish, Hasselblad Global Sales and Marketing Director: “There has never been a better time to invest in the cutting edge Hasselblad H4D-40. We have just announced excellent free firmware upgrades on all new H4D-40 and H4D-50 cameras including: one-click instant digital focus check, two directional electronic spirit level, an improved high resolution display and a brand new rear display with grip info on the back And from now until the end of January photographers buying an H4D-40 with an 80mm lens can get half price discounts on any H line lens from the HCD 4/28mm wide angle upwards.” Any photographer keen to take advantage of this promotion should visit the Hasselblad website at www.hasselblad.com/h4d-40-lenscampaign or contact their local dealer for more information.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ultra Hi-Res Sensors and the Demise of Pixel Peeping</title>
		<link>http://www.echenique.com/index.php/2011/10/03/ultra-hi-res-sensors-and-the-demise-of-pixel-peeping/</link>
		<comments>http://www.echenique.com/index.php/2011/10/03/ultra-hi-res-sensors-and-the-demise-of-pixel-peeping/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 06:22:45 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Editorials]]></category>
		<category><![CDATA[image processing]]></category>
		<category><![CDATA[645d]]></category>
		<category><![CDATA[645DF]]></category>
		<category><![CDATA[alpha]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[mfd]]></category>
		<category><![CDATA[pentax]]></category>
		<category><![CDATA[Phase One]]></category>
		<category><![CDATA[pixel peeping]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.echenique.com/index.php/2011/10/03/ultra-hi-res-sensors-and-the-demise-of-pixel-peeping/</guid>
		<description><![CDATA[With 35 mm digital sensors (full frame and cropped) now encroaching into image sizes once reserved for medium format digital (MFD) systems, photographers are going to have to change the way they examine their images for picture quality. With the introduction of the Sony SLT-A77 and NEX-7, cropped (APS-C) sensors have now surpassed the 22 megapixel mark, entering into the medium format image zone. Before anyone runs out to saddle up the high horse, please understand that I am not saying that 35 mm sensors of any flavor are better or worse than medium format digital sensors, just that the image sizes are now starting to overlap. Full frame sensor cameras from Canon, Nikon and Sony have been in this region for several years now, but the cameras that housed those sensors were relatively expensive (~$8K for Canon/Nikon and Sony ~$2800, roughly) so only professionals and really affluent amateurs had access to them. (By comparison, MFD systems start around ~$10K USD.) Sony’s offerings are a harbinger for what is going to be a new wave of ultra hi-res sensor cameras that are more affordable and thus, more mainstream. On an interesting note, if you scale the sensor technology used to [...]]]></description>
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		<item>
		<title>Hasselblad announces free firmware update that brings the H4D-60’s features to the H4D-40 and H4D-50</title>
		<link>http://www.echenique.com/index.php/2011/08/31/hasselblad-announces-free-firmware-update-that-brings-the-h4d-60%e2%80%99s-hottest-new-features-to-the-h4d-40-and-h4d-5/</link>
		<comments>http://www.echenique.com/index.php/2011/08/31/hasselblad-announces-free-firmware-update-that-brings-the-h4d-60%e2%80%99s-hottest-new-features-to-the-h4d-40-and-h4d-5/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:43:22 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[firmware]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1464</guid>
		<description><![CDATA[A recent firmware update for the H4D-60 brought Hasselblad’s flagship camera to a new level of sophistication with added features and functionality. Now, H4D-40 and H4D-50 users can benefit from the same advancements thanks to the free user-installable firmware. Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary message: “You’ve got a brand new camera  (You just don’t know it yet)”. So let’s take a quick look at some of the advanced features that turn existing H4D-40, H4D-50, H4D-50MS and H4D-200MS into a brand new camera and make them even more valuable to professional photographers: One click focus check that zooms into 100% and takes advantage of the camera’s updated ability to utilize every pixel of the monitor’s resolution. A bi-directional spirit level that puts an end to skewed horizons. Quick access to a new rear info screen to display top panel information on the rear display. Live video view mode via Phocus when working with the camera connected to a computer. Schneider and Rollei electronic shutters are supported by H4D-40, H4D-50 and H4D-60 for accurate work on technical cameras. Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to ensure that its customers [...]]]></description>
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		<item>
		<title>Hasselblad H4D-60 Firmware Update adds New Features</title>
		<link>http://www.echenique.com/index.php/2011/07/11/hasselblad-h4d-60-firmware-update-adds-new-features/</link>
		<comments>http://www.echenique.com/index.php/2011/07/11/hasselblad-h4d-60-firmware-update-adds-new-features/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:25:01 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[firmware]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1366</guid>
		<description><![CDATA[11/07/2011 Hasselblad announces a firmware update that fine-tunes the H4D-60 to a whole new level with additional features and functionality. With a major firmware update announced today, the Hasselblad H4D-60 is well on its way to becoming a legend. One-click focus check, bi-directional electronic spirit level, the ability to display camera grip information on the rear monitor, an improved high resolution LCD, Live Video for more efficient workflow and Schneider and Rollei support bring the H4D-60 to a whole new level of usability for the working photographer. Here&#8217;s a closer look at a few of the new features. One-click focus check: With a single click, users can zoom in to 100% to check focus position and accuracy, a feature that&#8217;s particularly helpful when shooting untethered. With the H4D-60&#8242;s updated ability to utilize every pixel of resolution in its 3-inch monitor, one-click focus check&#8217;s accuracy is further enhanced. Spirit Level: The new bi-directional (pitch and roll) digital spirit level puts an end to skewed horizons and off-angle straight edges. A single button press of the &#8220;i&#8221; button &#8211; or a customized user button &#8211; calls up the level on the viewfinder and the LCD for quick access to precise visual references. [...]]]></description>
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		<item>
		<title>Hasselblad set for growth under new European owners</title>
		<link>http://www.echenique.com/index.php/2011/06/30/hasselblad-set-for-growth-under-new-european-owners/</link>
		<comments>http://www.echenique.com/index.php/2011/06/30/hasselblad-set-for-growth-under-new-european-owners/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 13:11:48 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[new owners]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1357</guid>
		<description><![CDATA[30/06/2011 Hasselblad, the premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss- and Germany based Ventizz Capital Partners AG. Ventizz, which specializes in funding growth in companies across various high-tech industry sectors including communications technology and renewable energy, says it plans &#8216;no major structural or key management changes&#8217; at Hasselblad. Announcing the move Dr. Larry Hansen, Hasselblad Chairman &#038; CEO said: &#8220;After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System &#8211; the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.&#8221; He added: &#8220;Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hasselblad Launches the New H4D-200MS</title>
		<link>http://www.echenique.com/index.php/2011/05/25/hasselblad-launches-the-new-h4d-200ms/</link>
		<comments>http://www.echenique.com/index.php/2011/05/25/hasselblad-launches-the-new-h4d-200ms/#comments</comments>
		<pubDate>Wed, 25 May 2011 16:08:03 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[h4d-200ms]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[mfd]]></category>
		<category><![CDATA[multishot]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1296</guid>
		<description><![CDATA[Hasselblad’s latest multi-shot camera, which delivers unprecedented 200 megapixel files, is
currently shipping. Upgrades for H4D-50MS cameras are also available.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introducing the H4D-40 Stainless Steel</title>
		<link>http://www.echenique.com/index.php/2011/03/07/introducing-the-h4d-40-stainless-steel/</link>
		<comments>http://www.echenique.com/index.php/2011/03/07/introducing-the-h4d-40-stainless-steel/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 01:06:56 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[special edition]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1235</guid>
		<description><![CDATA[A special limited production run of 100 unique cameras. Produced in a limited production of 100, the H4D-40 Stainless Steel provides the perfect entry point into the Hasselblad world – and in a sleek, new design. The H4D-40 was designed to meet the needs of the most demanding high-end commercial photographers and has rapidly gained a huge following among discerning photographers around the world. Photographers who have but one thing in common – a desire to take their photography to the next level, to set themselves apart from the crowd. As easy to use as any 35mm camera, but featuring a 40 Megapixel Medium Format sensor, our easy to use new Phocus 2.5 software*, and the new True Focus AF, the H4D-40 Stainless Steel will let you take your photography to an entirely new level. And in style. Naturally, stainless steel or otherwise, all H4D-40 cameras give you full access to the entire Hasselblad system of software, lenses, and features. As a Hasselblad photographer, your images already stand apart. Now your camera can as well. www.hasselblad.com/stainless EDITOR&#8217;S NOTE: Phocus 2.6 is available for download.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hasselblad releases the new Phocus Family: Phocus 2.6, Phocus Quick and Phocus Mobile</title>
		<link>http://www.echenique.com/index.php/2011/02/23/hasselblad-releases-the-new-phocus-family-phocus-2-6-phocus-quick-and-phocus-mobile/</link>
		<comments>http://www.echenique.com/index.php/2011/02/23/hasselblad-releases-the-new-phocus-family-phocus-2-6-phocus-quick-and-phocus-mobile/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 15:56:37 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[image processing]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[phocus]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1227</guid>
		<description><![CDATA[Hasselblad launches the new version of its imaging software, Phocus 2.6, and announces the availability of two exciting new Phocus standalone products. Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.   Phocus 2.6 – available for download now Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6. For more information on Phocus 2.6 visit the Hasselblad website at: http://www.hasselblad.com/promotions/phocus-26.aspx Phocus Quick – available for download now Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both – a backup [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hasselblad Marketing Frenzy at Photokina 2010</title>
		<link>http://www.echenique.com/index.php/2010/09/23/hasselblad-marketing-frenzy-at-photokina-2010/</link>
		<comments>http://www.echenique.com/index.php/2010/09/23/hasselblad-marketing-frenzy-at-photokina-2010/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 05:17:23 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[phocus]]></category>
		<category><![CDATA[photokina]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1061</guid>
		<description><![CDATA[Hasselblad marketing went into overdrive today with six major press releases and two backgrounder releases. They announced everything from a new entry-level H4D-31 system priced at €9,995, a limited edition Ferrari H4D, two new lenses, a new digital back for the V System, a preview of a 200Mpx (you read that right) sensor, an H4D firmware update, three new versions of Phocus including versions for the iPhone/iPad and a light version called Phocus Quick. Here is a Flickr slideshow with all of the press images. The full press releases will be after the jump. Hasselblad expands its H4D line with the new H4D-31 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital. Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses. The H4D-31 delivers the same superior image quality that is the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hasselblad at Photokina 2010</title>
		<link>http://www.echenique.com/index.php/2010/09/09/hasselblad-at-photokina-2010/</link>
		<comments>http://www.echenique.com/index.php/2010/09/09/hasselblad-at-photokina-2010/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 16:42:24 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[photokina]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=997</guid>
		<description><![CDATA[What’s going on at the Hasselblad booth during photokina? Plenty! 09/09/2010 Demonstrations, hands-on-shooting and the opportunity to learn more about Hasselblad cameras, lenses and software. Photokina is always an exciting time for those in the photography industry and this year&#8217;s Hasselblad booth will be a hotspot for attendees to learn about and experience the World of Hasselblad. We&#8217;ll have two stages with special set-ups for hands-on shooting of models and car with H4D cameras. Additionally, there will also be a Knowledge Center to learn more about Hasselblad hardware and software, Master classes on car photography, special Phocus VIP Training Sessions as well as revealing presentations by some of the world&#8217;s best photographers. We look forward to seeing you during photokina at the Hasselblad booth in Hall 2.1, Aisle A, Booth 021. More after the jump&#8230; Hands-on Shooting at Fashion Stage From the Moulin Rouge to the Lido, Paris is known for its spectacular burlesque shows and now Hasselblad is bringing a part of Paris to Cologne during photokina. Renowned fashion photographer Tom Hagemeyer will re-create the excitement of the Paris cabaret by staging a burlesque show at the Hasselblad booth. Visitors will have the opportunity to photograph this amazing event [...]]]></description>
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		<title>V-mount Adaptor for Leica S2?</title>
		<link>http://www.echenique.com/index.php/2010/05/27/v-mount-adaptor-for-leica-s2/</link>
		<comments>http://www.echenique.com/index.php/2010/05/27/v-mount-adaptor-for-leica-s2/#comments</comments>
		<pubDate>Fri, 28 May 2010 00:25:35 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Lenses]]></category>
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		<category><![CDATA[david farkas]]></category>
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		<category><![CDATA[v-mount]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=900</guid>
		<description><![CDATA[David Farkas has dropped a big tease on his blog. An image there shows a Leica S2 sporting Hasselblad V-mount lenses. Looks like some adapter goodness for the S2 is just around the corner. This is huge as this allows the S2 to tap into the mass of Hassy V lenses floating out in the wild. Read it all (and there isn&#8217;t much, David is being a real tease) here: David Farkas Photography Blog: The Leica S2 meets Hasselblad V lenses]]></description>
		<wfw:commentRss>http://www.echenique.com/index.php/2010/05/27/v-mount-adaptor-for-leica-s2/feed/</wfw:commentRss>
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		<title>Hasselblad releases Phocus 2.5 for Mac</title>
		<link>http://www.echenique.com/index.php/2010/05/11/hasselblad-releases-phocus-2-5-for-mac/</link>
		<comments>http://www.echenique.com/index.php/2010/05/11/hasselblad-releases-phocus-2-5-for-mac/#comments</comments>
		<pubDate>Tue, 11 May 2010 12:03:54 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[phocus]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=897</guid>
		<description><![CDATA[In addition to a range of new photographer-oriented features, Phocus 2.5 for Apple computers allows users to import RAW files from more than 150 DSLR cameras, and features support for most standard image file formats, making Phocus more flexible and powerful than ever before.]]></description>
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		<title>Hasselblad Training in Miami this Weekend &#8211; 2/27/2010</title>
		<link>http://www.echenique.com/index.php/2010/02/22/hasselblad-training-in-miami-this-weekend-2272010/</link>
		<comments>http://www.echenique.com/index.php/2010/02/22/hasselblad-training-in-miami-this-weekend-2272010/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 21:13:45 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[hotwire-digital]]></category>
		<category><![CDATA[miami]]></category>
		<category><![CDATA[miami beach]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.echenique.com/index.php/2010/02/22/hasselblad-training-in-miami-this-weekend-2272010/</guid>
		<description><![CDATA[Sunny Miami &#8211; Thaw out and Learn Hasselblad owners take advantage of low travel cost to get factory-trained in the hardware aspects of H1D, H2D, and H3D DSLR systems at the Hasselblad University Miami training class to be held in conjunction with the Graphics of the Americas trade show Saturday, February 27th from 10:00am &#8211; 4:00pm. Digital techs can get certification and listed at Hotwire-Digital for referrals as well as beefing up an expanded portfolio of service capability for both tethered in studio and location or computer-free operation. Link to registration Working that day? Come by on Thursday or Friday (Feb 25-26) for hands-on sessions beginning at 10:00am open to all interested in viewing lens corrections, advanced use of the H3D digital magazine on another camera body, the HTS 1.5 tilt/shift lens adaptor, and a slew of equipment present to demonstrate the Hasselblad medium-format advantage. Bring any H-system for free firmware updates on the spot.]]></description>
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		<title>Hasselblad H4D-40 Impresses</title>
		<link>http://www.echenique.com/index.php/2010/02/11/hasselblad-h4d-40-impresses/</link>
		<comments>http://www.echenique.com/index.php/2010/02/11/hasselblad-h4d-40-impresses/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 01:49:48 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[h4d]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[launch event]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=795</guid>
		<description><![CDATA[Today, I had the good fortune to attend the Hasselblad H4D launch event held at Studio 27 in Miami, FL. There was a very good turnout, including reps from Hasselblad, our local Hasselblad dealer (Peter Lorber of peterlorber.com) and one of the 2010 Hasselblad Masters, Claudio Napolitano (a resident of Miami as well). The real star of the show was the new Hasselblad H4D-40, the new low-end system from the Swedish camera maker. The only reason I call it &#8220;low-end&#8221; is because it is the smallest (pixel count-wise) lowest-priced (kit price $19,995 USD MSRP) member of the H-System of cameras. Beyond that, it meets or exceeds all of the other members in that system. The H4D camera body was announced last year, and the H4D-40 sports a new digital back which boasts the following specifications: 40 megapixel image capture 33.1&#215;44.2mm (1.3x crop) sensor size ISO 1600 performance (without pixel-binning) Exposure times from 1/800s &#8211; 4 minutes New to the H4D body is True Focus and Absolute Position Lock. From the H4D press release: “True Focus helps solve one of the most lingering challenges that faces serious photographers today,” he continues, “true, accurate focusing throughout the image field. Without multi-point auto-focus [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Hasselblad Introduces the H4D-40</title>
		<link>http://www.echenique.com/index.php/2010/02/02/hasselblad-intros-h4d-40/</link>
		<comments>http://www.echenique.com/index.php/2010/02/02/hasselblad-intros-h4d-40/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 05:01:33 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[h4d]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=757</guid>
		<description><![CDATA[Hasselblad brings Medium Format DSLR advantages to new generation of photographers with new H4D-40 camera. The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers. Hasselblad, world leading manufacturer of high-end digital camera systems, announced today the launch of a new product, the Hasselblad H4D-40, the most recent addition to the company’s new H4D camera line. The H4D line, built upon Hasselblad’s successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature, a further refinement of Hasselblad’s segment leading Auto Focus system that makes accurate near field composing substantially easier for photographic professionals. Hasselblad is targeting the H4D-40, which features a 33&#215;44 mm CCD sensor with 40 million pixels and provides almost twice the capture area of the largest 35mm DSLR sensors, towards high-end 35mm professionals. “Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many [...]]]></description>
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		<item>
		<title>Hasselblad Announces Launch Events for HD4-40</title>
		<link>http://www.echenique.com/index.php/2010/02/01/hassy-h4d-40-launch-events/</link>
		<comments>http://www.echenique.com/index.php/2010/02/01/hassy-h4d-40-launch-events/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:59:57 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[h4d]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=764</guid>
		<description><![CDATA[Hasselblad confuses me. I signed an NDA (which I am honoring, BTW) that restricts me from discussing their new camera product, the H4D-40. I can say the name because I have two general emails from them stating it, their website states it, and Photo Pro Magazine in the UK has a print ad with the camera name and the launch date. OK, I&#8217;m all for product secrecy before launch and everything, but why go through the motions if the company themselves (and their PR firm) blow the NDA? What exactly have you legally bound me to do? Not talk about the product? &#8211; You are doing that. Not discuss technical details? &#8211; You haven&#8217;t sent me any. I can deduce them from other press releases and guess the missing bits. Not show any sample images? &#8211; You haven&#8217;t sent me a sample camera to shoot with. I can assume that you tapped some of the Hasselblad Masters to showcase the product and they will undoubtedly produce some truly stunning images with it, but if you are going through the motions and expense of an NDA, send those of us who agreed to your terms a camera to test on our [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009 Hasselblad Masters Award Winners Announced</title>
		<link>http://www.echenique.com/index.php/2010/01/19/2009-hasselblad-masters-announced/</link>
		<comments>http://www.echenique.com/index.php/2010/01/19/2009-hasselblad-masters-announced/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:46:32 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[masters award]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=744</guid>
		<description><![CDATA[January 19, 2010 &#8211; For the ninth consecutive year, ten photographers have been awarded the coveted title of Hasselblad Master. Hasselblad today announced the ten winners of its prestigious 2009 Masters Awards, one for each of ten categories: architecture, editorial, fashion/beauty, fine art, general photography, nature/landscape, portrait, wedding/social and up-and-coming artist. Given in recognition of his or her contribution to the art of photography, Masters Awards are judged on photographic ability in the areas of creativity, composition, conceptual strength and technical skill. With submissions from nearly 3,000 photographers, almost double the number from 2008, this year’s contest has been one of the most successful since its inception in 2001. Because of the high level of participation, the size of the judging panel was increased twofold. An internal jury performed the first round of eliminations and an elite panel of industry professionals, including leading art directors, editors and photographers such as Steve McCurry (USA), Anton Corbijn (Netherlands) and Tim Flach (UK) made the winning selections from a group of 100 finalists. For the first time, a public poll counted as one vote for each category. This year’s Masters Awards was also one of the most competitive in the program’s history. Christian [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mysterious Clock on  Hasselblad site.</title>
		<link>http://www.echenique.com/index.php/2010/01/10/mysterious-hasselblad-clock/</link>
		<comments>http://www.echenique.com/index.php/2010/01/10/mysterious-hasselblad-clock/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:41:33 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[digital backs]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=739</guid>
		<description><![CDATA[Those crazy Swedes are at it again. After last year&#8217;s H4D/60 intro, what other bits of fun can they have in store for us? Central (leaf)/Focal Plane shutters? New DSLR shaped body? New MFD rangefinder? What&#8217;s your guess?]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hasselblad Selected for Shooting Ferrari Calendar</title>
		<link>http://www.echenique.com/index.php/2009/11/30/hasselblad-selected-for-shooting-ferrari-calendar/</link>
		<comments>http://www.echenique.com/index.php/2009/11/30/hasselblad-selected-for-shooting-ferrari-calendar/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:06:10 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Professional Assignments]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[ferrari]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[medium format]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=705</guid>
		<description><![CDATA[11/30/2009 The photographer, Günther Raupp, uses the Hasselblad H3DII-50 to shoot the strictly limited Ferrari Calendar From the beginning, the legendary founder of the company, Enzo Ferrari, was burning with pure passion and motivation. That is why there could only be one engine for the first car that bore his name: a V12. It had just one sole purpose – to win races! It is here, in sporting competition, that the Ferrari legend has its roots. Magnificent technology, countless triumphs on all the world’s race tracks and the grandeur of Ferrari sports cars have held enthusiasts spellbound ever since. Are there perhaps any parallels between the Italian sports car manufacturer’s large-format annual calendars and the title “Mito Ferrari”? “I regard my work as a sporting challenge. Consequently, I approach this project as I would a race that I can win by using the media of photography and graphics,” confesses the Stuttgart-based automobile photographer, Günther Raupp (BFF), quite openly. And he certainly knows what he’s talking about: 2010 marks the 26th year in succession that he has been responsible for the photography and graphic design of Ferrari calendars. Over the years Pirelli and Ferrari can claim to have produced the only [...]]]></description>
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		<item>
		<title>Hasselblad appoints new Chief Executive Officer</title>
		<link>http://www.echenique.com/index.php/2009/11/24/hasselblad-new-ceo/</link>
		<comments>http://www.echenique.com/index.php/2009/11/24/hasselblad-new-ceo/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:45:35 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[larry hansen]]></category>
		<category><![CDATA[medium format]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=701</guid>
		<description><![CDATA[24/11/2009 &#8211; Hasselblad Chairman Dr. Larry Hansen appointed new Chief Executive Officer. New position combines Chairman and CEO responsibilities. Previous Hasselblad CEO Christian Poulsen has decided to leave Hasselblad to pursue other activities, but will remain as Strategic Technology Adviser to the Board. The Hasselblad management team (left to right): Philip Boissevain, Niels-Jørgen Øhrgaard, Peter Stig-Nielsen, Tom Olesen, Thomas Elsborg Jensen, Anders Poulsen, Larry Hansen, Uwe Moebus, Anastasia Petersen, Carsten Kronborg, Chris Russell-Fish, Christian Döbeln As CEO Christian Poulsen has been in charge of transforming Hasselblad from a solely analog to a modern digital camera company. “I am proud that we have been able to develop the Hasselblad H1 camera from an advanced film camera into the world’s best digital camera system with the H3D-II and the recently announced H4D, and at the same time have been able to support our loyal film camera users” says Christian Poulsen. The Board would like to recognize and thank Mr. Poulsen for these achievements. Chairman of the Board, Dr. Larry Hansen will also serve as Chief Executive Officer. In this new role Dr. Hansen together with the management team will continue to lead Hasselblad in the quest to “take photography further”. Dr. Hansen [...]]]></description>
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