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	<title>Echenique dot com &#187; iPhone</title>
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		<title>Unexpected Use for an iPhone &#8211; Camera Viewfinder</title>
		<link>http://www.echenique.com/index.php/2010/12/07/unexpected-use-for-an-iphone-camera-viewfinder/</link>
		<comments>http://www.echenique.com/index.php/2010/12/07/unexpected-use-for-an-iphone-camera-viewfinder/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:40:47 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Alpa]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[medium format digital]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1160</guid>
		<description><![CDATA[At Photokina 2010, Alpa of Switzerland unveiled an accessory for their Alpa 12 line of scale focused rangefinder cameras. The Alpa iPhone Holder allows you to use your iPhone (3/4 &#38; iPod Touch) mounted on your Alpa 12 camera. From their website: The new ALPA iPhone® holder allows the technophile photographers using their iPhone® 3/4 and iPod touch®  (later also others) a secure and firm mounting of their device on top of an ALPA. It fits all ALPA 12 models. It can be used in several positions: horizontal, symmetric horizontal, minimum prallax vertical, minimum parallax Possible applications: electronic viewfinder (ALPA recommends apps like &#8220;Viewefinder Pro&#8221; or &#8220;ProCamera&#8221;) as GPS logger as control unit for electronic shutters and the like as digital notepad other apps are under development Price: Expected price: USD 606.00/ EUR 479.00 I want this rig&#8230;]]></description>
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		<title>Hasselblad Marketing Frenzy at Photokina 2010</title>
		<link>http://www.echenique.com/index.php/2010/09/23/hasselblad-marketing-frenzy-at-photokina-2010/</link>
		<comments>http://www.echenique.com/index.php/2010/09/23/hasselblad-marketing-frenzy-at-photokina-2010/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 05:17:23 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
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		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[hasselblad]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[medium format digital]]></category>
		<category><![CDATA[phocus]]></category>
		<category><![CDATA[photokina]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1061</guid>
		<description><![CDATA[Hasselblad marketing went into overdrive today with six major press releases and two backgrounder releases. They announced everything from a new entry-level H4D-31 system priced at €9,995, a limited edition Ferrari H4D, two new lenses, a new digital back for the V System, a preview of a 200Mpx (you read that right) sensor, an H4D firmware update, three new versions of Phocus including versions for the iPhone/iPad and a light version called Phocus Quick. Here is a Flickr slideshow with all of the press images. The full press releases will be after the jump. Hasselblad expands its H4D line with the new H4D-31 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital. Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses. The H4D-31 delivers the same superior image quality that is the [...]]]></description>
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		<title>Otterbox 3G Defender case for the iPhone 3G</title>
		<link>http://www.echenique.com/index.php/2008/12/06/otterbox-3g-defender-case-for-the-iphone-3g/</link>
		<comments>http://www.echenique.com/index.php/2008/12/06/otterbox-3g-defender-case-for-the-iphone-3g/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 03:01:00 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[otterbox]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=70</guid>
		<description><![CDATA[The Apple iPhone has the distinction of being one of the most sought after gadgets of that last two years. My wife and I caved in this October and got ourselves a pair. With features and functions that suit the needs of an incredibly diverse audience, the svelte, smooth iPhone is the current go-to gadget on the market. Protecting this technological marvel has become a bit of an industry with scores of holsters, skins, and hard cases available at your local Apple Store. For those folks who crave the iPhone but often find themselves in harsh environments, the designers at Otterbox have come to the rescue. The Otterbox 3G Defender case for iPhone is not so much a case as it is a suit of armor for your iPhone 3G. Think of it as Tony Stark&#8217;s iPhone case (his would be red and gold however). The Otterbox 3G Defender is a double shell protective case that allows the iPhone to easily survive in environments that would normally be fatal and warranty-voiding. The 3G Defender uses a hard polycarbonate inner shell with covers for the earpiece, microphone, and speakers. The inner shell also integrates a cover for the iPhone&#8217;s touchscreen. If [...]]]></description>
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