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	<title>Echenique dot com &#187; leica store</title>
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		<title>Leica Camera Announces Palm Beach Store Opening</title>
		<link>http://www.echenique.com/index.php/2009/11/18/leica-camera-announces-palm-beach-store-opening/</link>
		<comments>http://www.echenique.com/index.php/2009/11/18/leica-camera-announces-palm-beach-store-opening/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:13:13 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[grand opening]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[leica store]]></category>
		<category><![CDATA[palm beach]]></category>
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		<description><![CDATA[November 18, 2009 – Leica Camera Inc. / USA is proud to announce the grand opening of their first dedicated “Shop-in-Shop” in The Pro Shop for Photographers of the newly minted Palm Beach Photographic Centre (PBPC) Friday, December 4th, 2009. This will be the first Leica Shop-in-Shop to introduce the new Leica Store design to the U.S. market following debuts in Berlin, London, Paris and Moscow.&#160; The event will feature commentary from Leica Camera U.S. President Roger Horn and PBPC President Fatima NeJame. To celebrate the grand opening of the Leica Shop-in-Shop, the PBPC will host award-winning news anchor and Leica M photographer Ann Curry for the opening of her exhibition “Empathy” on December 4th and a lecture on December 5th.&#160; Ms. Curry’s news photographs will be showcased at the Gallery through February of 2010.&#160; Additionally, Leica Camera will host new product demonstrations for the public on Saturday, December 5th, showcasing the recently unveiled LEICA M9, LEICA X1 and LEICA S2 and offer workshops with the M9 and the S2 on the same day. “With the Palm Beach Photographic Centre’s world renowned reputation in the photography industry, we did not hesitate to collaborate with them on our first newly conceptualized [...]]]></description>
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		<title>Palm Beach Photographic Centre to host Leica Store</title>
		<link>http://www.echenique.com/index.php/2009/08/28/palm-beach-photographic-centre-to-host-leica-store/</link>
		<comments>http://www.echenique.com/index.php/2009/08/28/palm-beach-photographic-centre-to-host-leica-store/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 02:07:24 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[leica store]]></category>
		<category><![CDATA[palm beach]]></category>
		<category><![CDATA[PBPC]]></category>

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		<description><![CDATA[The Palm Beach Photographic Centre, one of South Florida’s leading non-profit visual arts organizations, is announcing that the Centre’s photo supply store, The Pro Shop for Photographers is partnering with Leica Camera (www.leica-camera.com), the world’s leading manufacturer and purveyor of fine photographic equipment, to open a dedicated Leica Shop-in-Shop in its new location in West Palm Beach.  This will be the first Leica Shop-in-Shop to introduce the new Leica Store design to the U.S. following locations seen in Berlin, Paris and Moscow.Following the success other brands have had with opening dedicated storefronts (most notably Apple), Leica is going the brick-and-mortar route to increase brand awareness and to promote sales. The success or failure of this endeavor will hinge on increasing the popularity of Leica’s products. Apple launched their first Apple Store on May 19, 2001, with the introduction of the iPod on October 23, 2001. Almost as if Steve had planned it. Apple’s success with the Apple Stores is due mostly to the “halo effect” from the immensely popular iPod and iPhone. All other Apple products were along for the ride. Leica needs a product that will sell constantly and consistently to the general populace and act as an introduction [...]]]></description>
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