Posts Tagged ‘ lens ’

Olympus Introduces New Micro Four Thirds Lens

December 14, 2011
Olympus Introduces New Micro Four Thirds Lens

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the...
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Tamron Announces the 18-200mm F/3.5-6.3 Di III VC for Sony NEX

December 8, 2011
Tamron Announces the 18-200mm F/3.5-6.3 Di III VC for Sony NEX

December 8, 2011, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono; Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the introduction of an exciting new lens, the 18-200mm F/3.5-6.3 Di III** VC (Model B011). The new high-power zoom lens is designed for the Sony E-mount system of its NEX...
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Hasselblad gets festive with half-price lens deal

November 29, 2011
Hasselblad gets festive with half-price lens deal

Hasselblad is offering customers who buy a new H4D-40 camera with an 80mm lens the chance to buy a second HC/HCD lens of their choice at a massive 50% discount. The exclusive Christmas/New Year deal means that a photographer opting for an HCD 4-5.6/35-90mm zoom lens could save up to GBP 2,397 / USD...
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Sigma Corporation Announces Availability and Pricing for Updated Sigma 18-200mm F3.5-6.3 II DC OS HSM

October 17, 2011
Sigma Corporation Announces Availability and Pricing for Updated Sigma 18-200mm F3.5-6.3 II DC OS HSM

New, stabilized, multipurpose, high-zoom lens offers higher performing glass for landscape, portrait shooters


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Phase One and Schneider Kreuznach Announce Innovative New Lens Designs

September 15, 2011
Phase One and Schneider Kreuznach Announce Innovative New Lens Designs

Phase One, medium format market leader and precision lens maker Schneider Kreuznach today announced a series of new lenses. Building on two years of intense collaboration including delivering four new lenses to market, the companies have now designed another four superior quality lenses for professional photographers.
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Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012”

August 23, 2011
Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012”

Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012” by the European Imaging and Sound Association (EISA) Photo Awards. In April of this year, Sigma’s 70-200mm also won the Technical Image Press Association (TIPA) “Best Expert Lens” award for its Optic Stabilization (OS) system, and its HSM function...
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New CP.2 Lenses from Carl Zeiss – Compact Prime CP.2 50 mm/T2.1 Makro and CP.2 100 mm/T2.1 CF

September 9, 2010
New CP.2 Lenses from Carl Zeiss – Compact Prime CP.2 50 mm/T2.1 Makro and CP.2 100 mm/T2.1 CF

OBERKOCHEN/Germany, 09.09.2010.  - Carl Zeiss has expanded its popular Compact Prime CP.2 lens series with two new focal lengths: the 50 mm with macro and 100 mm with close focus function. These lenses have been specially developed for filming with HDSLR cameras and will be presented for the first time at the IBC in...
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Compact Prime CP.2 lenses from Carl Zeiss now also with F-mount

September 8, 2010
Compact Prime CP.2 lenses from Carl Zeiss now also with F-mount

OBERKOCHEN, 08.09.2010 – In 4th quarter of 2010, ZEISS Compact Prime CP.2 lenses will be available with F-mount. The Compact Prime CP.2 series, presented last April, were the first lenses developed especially for shooting with HDSLR cameras. Since then, the lenses have been highly sought after by cinematographers and film photographers alike. In addition...
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Carl Zeiss Introduces the Distagon T* 1,4/35 Lens in Nikon (ZF.2) and Canon (ZE) Mounts

September 1, 2010
Carl Zeiss Introduces the Distagon T* 1,4/35 Lens in Nikon (ZF.2) and Canon (ZE) Mounts

  OBERKOCHEN/Germany, 01.09.2010. A woman is sitting at the bar of a dimly-lit cafe. Lost in thoughts, she doesn’t notice the glass of wine the bartender places before her. From a distance, a photographer tries to capture her mood. He brings her face, which is leaning toward her phone, into focus. Everything around her...
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Two New Powerful Olympus Micro Four Thirds Zoom Lenses

August 31, 2010

World’s Smallest 600mm Telephoto Zoom Lens and 80-300mm Equivalent Lenses Deliver Both Extreme Portability and Optimal HD Movie Recording CENTER VALLEY, Pa., August 31, 2010 – Olympus today announces two new lenses to its Micro Four Thirds lens family: the M.ZUIKO® DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6. Both lenses...
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