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	<title>Echenique dot com &#187; micro 4/3</title>
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		<title>Olympus Introduces New Micro Four Thirds Lens</title>
		<link>http://www.echenique.com/index.php/2011/12/14/olympus-introduces-new-micro-four-thirds-lens/</link>
		<comments>http://www.echenique.com/index.php/2011/12/14/olympus-introduces-new-micro-four-thirds-lens/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:42:01 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1631</guid>
		<description><![CDATA[CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras. The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming is also available for those looking to take full control. In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on [...]]]></description>
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		<title>Olympus Announces the E-PL3, VF-3 Viewfinder and FL-LM1 Flash</title>
		<link>http://www.echenique.com/index.php/2011/07/27/olympus-announces-the-e-pl3-vf-3-viewfinder-and-fl-lm1-flash/</link>
		<comments>http://www.echenique.com/index.php/2011/07/27/olympus-announces-the-e-pl3-vf-3-viewfinder-and-fl-lm1-flash/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 02:31:16 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[e-pl3]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[viewfinder]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=1400</guid>
		<description><![CDATA[Good things come in threes.]]></description>
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		<title>Olympus Introduces the E-PL1 and Two Lenses</title>
		<link>http://www.echenique.com/index.php/2010/02/03/olympus-epl1-and-two-lenses/</link>
		<comments>http://www.echenique.com/index.php/2010/02/03/olympus-epl1-and-two-lenses/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:15:24 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[e-pl1]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=774</guid>
		<description><![CDATA[CENTER VALLEY, Pa., February 3, 2010 – The new Olympus PEN® E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99. The E-PL1 equals an affordable and powerfully simple all-in-one package that travels with you to capture life in the high quality that your memories deserve. “Many of today’s consumers want a camera with the professional still image quality of a DSLR and HD video in a compact body that’s as easy to use as a point-and-shoot,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Thanks in part to an image sensor that’s approximately eight times larger in size than what’s inside [...]]]></description>
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		<title>Olympus Announces E-P2 &amp; New Lenses</title>
		<link>http://www.echenique.com/index.php/2009/11/05/olympus-e-p2/</link>
		<comments>http://www.echenique.com/index.php/2009/11/05/olympus-e-p2/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 06:08:53 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[bjp]]></category>
		<category><![CDATA[e-p2]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=675</guid>
		<description><![CDATA[The British Journal of Photography reports: Olympus has updated its Micro Four Thirds E-P1 camera, introducing new features such as AF tracking and an electronic viewfinder to the E-P2, which now comes in a black finish As with the E-P1, the E-P2 sports a 12 million pixel resolution sensor built around the new Micro Four Thirds (MTF) format, it can shoot up to 3fps and features an image stabilization system with four EV steps. It also has a 30 fps 720p HD video mode, with stereo sound and an AF live view. It also features &#8216;art filters&#8217; for special effects such as monochrome shooting (that can also be used in video mode), variable aspect ratios and a multi-exposure mode. The MTF format, co-developed by Olympus and Panasonic, uses a smaller sensor (17.3x13mm) than in other DSLR cameras, achieving the gains in compactness by doing away with a mirror box and TTL optical viewfinder. The size has also been reduced with a six-millimeter smaller lens mount. However, the E-P2 adds new features such as AF tracking, making ‘the sharp capture of moving subjects easier,’ says Olympus. It also offers a 1.44 million dot electronic viewfinder with 100% field of view. The [...]]]></description>
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		<title>Panasonic Introduces the Lumix DMC-GF1</title>
		<link>http://www.echenique.com/index.php/2009/09/02/panasonic-introduces-the-lumix-dmc-gf1/</link>
		<comments>http://www.echenique.com/index.php/2009/09/02/panasonic-introduces-the-lumix-dmc-gf1/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 04:21:45 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[mft]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=484</guid>
		<description><![CDATA[Secaucus, NJ (September 2, 2009) – Today, Panasonic announced the new LUMIX DMC-GF1, the latest addition to the award-winning LUMIX G Series, which debuts as the world’s smallest and lightest system digital camera with a built-in flash*. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film cameras, yet builds on Panasonic’s success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. With its compact size, user-friendly design and ability to record High Definition (HD) video and take professional-quality photos, the LUMIX GF1 continues to redefine digital photography standards. “Panasonic changed the digital camera industry with the world’s first Micro Four Thirds digital camera, the LUMIX G1 – a compact “DSLR-like” digital camera that produces exceptional image quality. Then, as we continued to raise the innovation bar, Panasonic launched the LUMIX GH1, adding full High Definition 1080p video recording with continuous auto focus,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new LUMIX GF1 continues the evolution and is the perfect addition to our LUMIX G Series, as its sophisticated, small body makes it easier and more convenient [...]]]></description>
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		<title>Olympus E-P1: Start of the Next Digital Age?</title>
		<link>http://www.echenique.com/index.php/2009/06/17/olympus-e-p1-start-of-the-next-digital-age/</link>
		<comments>http://www.echenique.com/index.php/2009/06/17/olympus-e-p1-start-of-the-next-digital-age/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 05:31:24 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Photo Essay]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[e-p1]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=368</guid>
		<description><![CDATA[With Olympus finally letting the micro four-thirds cat out of the bag, has the Next Digital Age finally dawned? You&#8217;re probably thinking &#8220;What has Carlos been smoking and can he send me a couple of pounds?&#8221; All I ask is that you hear me out for a second. Let&#8217;s take a critical look at the technological developments in digital camera design in the last few years. Camera Size In the professional space, camera size has not changed much with digital. In some cases the cameras have gotten larger! Granted, today&#8217;s pro digital bodies are smaller than their progenitors but the difference isn&#8217;t that much. The main culprit: batteries. The accessory to the crime: the high performance components that comprise the guts of most any pro camera. Very power hungry thus requiring huge batteries to provide a reasonable run time for pro photographers. Nikon recently bucked this trend with the introduction of the D700. A more compact pro/semi-pro camera with the guts of its pro level sibling (the D3) crammed inside. Smaller body, lighter weight, same image performance characteristics. However, the true villain in this epic tale are the stable of lenses owned by most pro photographers. Pro photographers own/use lots [...]]]></description>
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