Posts Tagged ‘Panasonic’

New Kid On The Block lens maker, Noktor has officially opened it’s website an is taking pre-orders for it’s HyperPrime 50mm f/0.95. Currently available in m4/3 mount, this lens is the fastest prime lens available for that format. Due to m4/3’s 2x crop factor, the Noktor 50mm has an EFL of 100mm making it an [...]

Secaucus, NJ (September 2, 2009) – Today, Panasonic announced the new LUMIX DMC-GF1, the latest addition to the award-winning LUMIX G Series, which debuts as the world’s smallest and lightest system digital camera with a built-in flash*. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film [...]

In discussions with other photographers (especially those who can read/translate japanese) the announcement states that: the Olympus micro-4/3rds camera(s) have been designed to carry on the philosophy of the “silver-halide” era PEN half-frame cameras; about a third of compact camera users are considering moving up to a DSLR but don’t because those cameras are too big, heavy, expensive, and complex — these users are seen as the target for the micro-4/3rds models; this is the strategy by which Olympus can “revive their imaging business”. [translation provided here ] So Olympus, like Panasonic, is targeting the “soccer mom” looking to move up from P&S cameras to something more sophisticated but still maintain ease of use and small size. … The design is such a hit that Panasonic & Leica are rumored to be hard at work designing a μ4/3 system similar to it which will likely be sold as the Lumix LX-5/D-Lux 5 respectively.

As we head into Photokina, the images and spyshots start to crop up with greater frequency as NDA’s and people’s ability to keep their mouth’s shut are strained to the breaking point. Here we see a picture of a Panasonic Micro 4/3’s interchangeable lens camera. I believe the image is a computer generated model (albeit, [...]

With the recent press release by Olympus and Panasonic about Micro Four Thirds (m4/3), the photo-blogosphere has been buzzing concerning product announcements around this as Photokina 2008 approaches. To recap, Olympus and Panasonic announced a new variation of their five year old Four Thirds digital camera platform designed for smaller, thinner interchangeable lens cameras using [...]

Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the “Micro Four Thirds System standard,” a new standard that extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. [...]