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	<title>Echenique dot com &#187; Panasonic</title>
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	<description>Photography, technology and other cool stuff.</description>
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		<title>Noktor Opens Website &#8211; HyperPrime 50mm up for Pre-order</title>
		<link>http://www.echenique.com/index.php/2010/02/28/noktor-opens-website-hyperprime-50mm-up-for-pre-order/</link>
		<comments>http://www.echenique.com/index.php/2010/02/28/noktor-opens-website-hyperprime-50mm-up-for-pre-order/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:59:09 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[gf-1]]></category>
		<category><![CDATA[m4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[noktor]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[pen]]></category>
		<category><![CDATA[prime lens]]></category>

		<guid isPermaLink="false">http://www.echenique.com/index.php/2010/02/28/noktor-opens-website-hyperprime-50mm-up-for-pre-order/</guid>
		<description><![CDATA[New Kid On The Block lens maker, Noktor has officially opened it&#8217;s website an is taking pre-orders for it&#8217;s HyperPrime 50mm f/0.95. Currently available in m4/3 mount, this lens is the fastest prime lens available for that format. Due to m4/3&#8242;s 2x crop factor, the Noktor 50mm has an EFL of 100mm making it an ideal portrait lens. Speed-wise, this lens is as fast as Leica&#8217;s famed Noctilux 50mm f/0.95, but it remains to be seen whether its optics come anywhere near the caliber of Leica&#8217;s glass. Still, it&#8217;s a damn fast lens for less than 1/10 the price of the Noctilux. (The announced retail price of the Noktor is $750 USD. The retail price of the Leica Noctilux 50mm f/0.95 is $10,495 USD). The next closest lens would be the $1100 CV Nokton 50mm f1.1 which would still require the addition of a $200 M-m4/3 adapter. I have contacted Noktor and am trying to arrange for a review sample. Cross your fingers.]]></description>
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		<title>Panasonic Introduces the Lumix DMC-GF1</title>
		<link>http://www.echenique.com/index.php/2009/09/02/panasonic-introduces-the-lumix-dmc-gf1/</link>
		<comments>http://www.echenique.com/index.php/2009/09/02/panasonic-introduces-the-lumix-dmc-gf1/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 04:21:45 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[mft]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=484</guid>
		<description><![CDATA[Secaucus, NJ (September 2, 2009) – Today, Panasonic announced the new LUMIX DMC-GF1, the latest addition to the award-winning LUMIX G Series, which debuts as the world’s smallest and lightest system digital camera with a built-in flash*. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film cameras, yet builds on Panasonic’s success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. With its compact size, user-friendly design and ability to record High Definition (HD) video and take professional-quality photos, the LUMIX GF1 continues to redefine digital photography standards. “Panasonic changed the digital camera industry with the world’s first Micro Four Thirds digital camera, the LUMIX G1 – a compact “DSLR-like” digital camera that produces exceptional image quality. Then, as we continued to raise the innovation bar, Panasonic launched the LUMIX GH1, adding full High Definition 1080p video recording with continuous auto focus,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new LUMIX GF1 continues the evolution and is the perfect addition to our LUMIX G Series, as its sophisticated, small body makes it easier and more convenient [...]]]></description>
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		<title>More Olympus Micro 4/3 Rumors</title>
		<link>http://www.echenique.com/index.php/2009/05/15/more-olympus-micro-43-rumors/</link>
		<comments>http://www.echenique.com/index.php/2009/05/15/more-olympus-micro-43-rumors/#comments</comments>
		<pubDate>Fri, 15 May 2009 06:55:41 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Panasonic]]></category>

		<guid isPermaLink="false">http://www.echenique.com/index.php/2009/05/15/more-olympus-micro-43-rumors/</guid>
		<description><![CDATA[In discussions with other photographers (especially those who can read/translate japanese) the  announcement  states that:      the Olympus micro-4/3rds camera(s) have been designed to carry on the philosophy of the "silver-halide" era  PEN  half-frame cameras;  about a third of compact camera users are considering moving up to a DSLR but don't because those cameras are too big, heavy, expensive, and complex -- these users are seen as the target for the micro-4/3rds models;  this is the strategy by which Olympus can "revive their imaging business".   [translation provided  here ]  So Olympus, like Panasonic, is targeting the "soccer mom" looking to move up from P&#38;S cameras to something more sophisticated but still maintain ease of use and small size. ...  The design is such a hit that Panasonic &#38; Leica are rumored to be hard at work designing a μ4/3 system similar to it which will likely be sold as the Lumix LX-5/D-Lux 5 respectively. ]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Panasonic Micro 4/3 camera image spotted in the wild.</title>
		<link>http://www.echenique.com/index.php/2008/08/26/panasonic-micro-43-camera-image-spotted-in-the-wild/</link>
		<comments>http://www.echenique.com/index.php/2008/08/26/panasonic-micro-43-camera-image-spotted-in-the-wild/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 06:00:00 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[rumors]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=51</guid>
		<description><![CDATA[As we head into Photokina, the images and spyshots start to crop up with greater frequency as NDA&#8217;s and people&#8217;s ability to keep their mouth&#8217;s shut are strained to the breaking point. Here we see a picture of a Panasonic Micro 4/3&#8242;s interchangeable lens camera. I believe the image is a computer generated model (albeit, a good one). But whether it escaped from a PanOLeica engineer&#8217;s laptop or someone&#8217;s fertile imagination remains to be seen. The image evokes all of the design principles put forth in the recent Panasonic/Olympus Micro Four/Thirds announcement and the inclusion of Leica glass is very welcome (even if it is built by Panasonic) but I wouldn&#8217;t be put off by some Zuiko glass well. This next image shows the body with the lens removed exposing the 11 electrical contacts (up from 9 contacts in the standard Four Thirds mount). This brings up the mystery of the increase in contacts. For what purpose? Fear not! Our intrepid engineer (artist?) provides us with an answer: a shoe mounted electronic viewfinder (EVF)! Once again, the design specs of Micro Four Thirds are followed. The spec calls for no mirror box in this design. This leads one to believe [...]]]></description>
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		<title>Analysis of Micro Four-Thirds</title>
		<link>http://www.echenique.com/index.php/2008/08/09/analysis-of-micro-four-thirds/</link>
		<comments>http://www.echenique.com/index.php/2008/08/09/analysis-of-micro-four-thirds/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 05:49:00 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Four Thirds]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[point and shoot]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=45</guid>
		<description><![CDATA[With the recent press release by Olympus and Panasonic about Micro Four Thirds (m4/3), the photo-blogosphere has been buzzing concerning product announcements around this as Photokina 2008 approaches. To recap, Olympus and Panasonic announced a new variation of their five year old Four Thirds digital camera platform designed for smaller, thinner interchangeable lens cameras using the 4/3 sensor and capable of providing DSLR quality images in a smaller form-factor. However, there are many questions still floating about concerning the implementation of this digital-only specification. Translations of the press release has Olympus &#038; Panasonic targeting women as the main demographic for this new camera format. They also feel, to a lesser degree, that DSLR owners will be interested as well. I feel that they are underestimating the desire of DSLR owners to have a small, easy-to-carry, high-quality backup camera. Sigma botched it with the DP1 and Nikon&#8217;s recently announced P6000 may be trumped by this technology. Another group missed entirely is the rangefinder crowd. While Leica&#8217;s M8 is currently the only interchangeable digital rangefinder on the market, the high cost of entry and camera&#8217;s quirkiness (don&#8217;t get me wrong, I own one and love it) tends to relegate it to being [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Olympus Imaging and Panasonic announce new Micro Four Thirds System standard</title>
		<link>http://www.echenique.com/index.php/2008/08/07/olympus-imaging-and-panasonic-announce-new-micro-four-thirds-system-standard/</link>
		<comments>http://www.echenique.com/index.php/2008/08/07/olympus-imaging-and-panasonic-announce-new-micro-four-thirds-system-standard/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 00:04:00 +0000</pubDate>
		<dc:creator>Carlos Echenique</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Four Thirds]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.echenique.com/?p=44</guid>
		<description><![CDATA[Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the &#8220;Micro Four Thirds System standard,&#8221; a new standard that extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. Under the terms of an agreement between the two companies, they will work jointly toward commercial production of significantly lighter and more compact interchangeable lens type digital camera systems. The global market for interchangeable lens type digital SLR cameras is growing steadily, but still only accounts for a 7% share of the total digital camera market. Considering the much larger share held by interchangeable lens type SLR camera systems when film was the dominant imaging medium, it seems that there is still ample room for sales growth in the category. But compact digital cameras continue to offer an expanding range of features and performance, and market surveys indicate that customers choose compact models because they find digital SLR cameras to be &#8220;big, heavy, and difficult to operate.&#8221; Recognizing this market trend, Olympus Imaging and Panasonic have introduced products based on the Four Thirds System standard, [...]]]></description>
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