Nov 072012
 

Ronkonkoma, NY, November 7, 2012 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lensescameras and flashes, is pleased to announce that the first lens of its new Global Vision lineup, the 35mm F1.4 DG HSM, is now available for the street price of $899.

A 35 14 large01

The 35mm F1.4 DG HSM, is designed for photographers who want to achieve creative, dramatic effects in their photographs. As the first lens released under Sigma’s new Art line, it will feature a new matte finish and overall new design concept, which includes a clearly defined category label on every new lens. This 35mm wide-angle lens with a maximum aperture of 1.4 ensures outstanding performance in low light, and a stunning bokeh background effect to emphasize the subject. “We’re thrilled to break into this category of lenses with a product from our new Global Vision,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’re confident that our A1 quality control system, coupled with the industry’s first USB dock, will differentiate our lens in the category. Since it’s so versatile – ideal for scenes including landscapes, portraits, close-ups and studio photography – we think that it will be a hit.” Other features of the new 35mm F1.4 DG HSM include:

  • One “F” Low Dispersion (FLD) glass lens and four Special Low Dispersion (SLD) glass lenses to ensure exceptional correction of lateral and axial chromatic aberration, the latter of which cannot be corrected in post production
  • A floating inner focus system to provide extremely high optical performance for close-up photos
  • Super Multi-Layer Coating to reduce flare and ghosting and provide sharp and high contrast images even in backlit conditions
  • A HSM (Hyper Sonic Motor) that ensures high speed, accurate and quiet AF
  • Rubber incorporated into the attachment part of the lens hood, and an improved redesign of the lens cap and AF / MF changeover switch have been improved
  • Thermally Stable Composite (TSC), which has high affinity to metal parts, that are housed internally, increases overall functionality, lifespan, and quality of the lens
  • rounded 9 blade diaphragm creates an attractive blur to the out-of-focus areas of the image
  • A newly developed USB dock, which will be sold separately and exclusively for new product lines, can be paired with new Sigma Optimization Pro software to update the lens firmware and adjust parameters, such as micro focus adjustment

All of Sigma’s manufacturing – right down to molds and parts – is carried out under an integrated production system, based entirely in Japan. Sigma is now one of the very few manufacturers whose products are solely made in Japan. Every 35mm F1.4 DG HSM will be checked using Sigma’s own MTF measuring system, “A1,” as will all new lenses under the Global vision categories. This system uses 46-megapixel Foveon direct image sensors to pick up previously undetectable high-frequency details for quality control inspections.

The Sigma 35mm F1.4 DG HSM will be available in Sigma, Sony (D), Nikon (D), Pentax and Canon mounts.

To learn more about Sigma’s Global Vision, visit http://www.sigma-global.com. For information about Sigma Corporation of America, visit www.sigmaphoto.com. For more information about Sigma’s lenses, visithttp://www.sigmaphoto.com/shop/lenses.

About Sigma Corporation

For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Pentax and Panasonic. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

Oct 272012
 

October 26, 2012 - Day two of the 2012 PhotoPlus Expo started of with SpinLight360, a small company that produces a light modifier system for SpeedLight strobes. The system looks very versatile allowing for blocking as well as diffusion. The SpinLight360 system includes tungsten filters, but there are plans to expand the filter selection. Filters may be used with diffusion domes and blockers freely. The system is not vendor specific and can be used with pretty much any brand of SpeedLight. Contact http://www.spinlight360.com for more information.

Next, I trotted over to the Mitsubishi booth to have a little chat about dye sublimation printers. According to Wikipedia dye sublimation is a

printing process that uses heat to transfer dye onto medium materials such as a plastic card, paper, or fabric. The sublimation name is applied because the dye transitions between the solid and gas states without going through a liquid stage.

These printers are mostly used for event photography that requires fast, high-quality prints available on site. Historically, dye-sub printers were notorious for poor image quality and high consumables cost, but that has changed in recent years. Mistubishi has constantly improved the image quality of their printer line and lowered the cost of their consumables below the level of some professional print laboratories. Dye-sub printers also have the advantage of consuming ink and paper uniformly making budgeting of consumables easy and predictable.


Mitsubishi had two new models on display: the CP-D70DW (above, left) and the CP-D707DW (above, right). Both units are deisgned for high-speed printing of smaller print sizes (2×6, 4×6, 5×7, & 6×8) with the CP-D707DW capable of printing a 4×6 in 5.9 seconds (after data download). The printers are direct attached (no built-in network connection) but can be shared on a print server. I will be reviewing one very shortly.

Next on Hill Street Blues, I made my way to the Brenthaven booth to check out their new line of BX2 camera bags.Brenthaven has been around for 30 years making bags for mountaineers and have now expanded into the photography space.

Decked out in a sedate gray color that is a fresh departure from the black or brown ussually reserved for pro bags, the BX2 line (pictured above) includes an amazing new foam lining that disperses energy extremely efficiently. This was demonstrated at the booth by the dropping of a 1 inch steel ball bearing onto both standard foam liner and the BX2 material. The ball bearing bounced as expected on the regular foam lining (both were about 1/4″ thick), but landed with almost no rebound on the BX2 liner. I will pop a video of this test here tomorrow. The bags are very reasonably priced and I will be reviewing one of their backpacks very shortly as well.

Next, the Manfrotto family of companies gave me a tour of their rather extensive booth showing off the new product from theor various brands. Under their own brand, they showed me their new 290 series of affordable carbon fiber tripods. Then I was bustled over to Elinchrom and Lastolite where I saw some very interesting pieces of gear.

The Elinchrom D-Lite RXOne studio flash is the new low-end starter light system. While there are less expensive startes lighting systems, none that I know include all of the features of the Elinchrom lights. Even this basic model includes a SkyPort receiver built-in. Another nice touch is that the accessories for this light can be used on all of the higher end models. Truly, this is a system that can grow with you. I will be testing the RXOne Starter Kit in the near future as well.

Lastolite had two new products to show me: the Strobo Kit for SpeedLights and the EasyBox II series of light modifiers.

The Strobo Kit (pictured above) includes filters, grids, gobos, barn doors, collapsible snoots, multi-flash brackets plus a host of other features. The components adhere magnetically to the base unit which is held on the SpeedLight with a Velcro strap affair. Very flexible.

The EasyBox II pictured above is not some weird asymmetrical design. It can be easily converted from a strip light to a moretraditional shaped softbox. Just zip/unzip a couple of zippers and swap out some tension rods and you are good to go. Again, the EasyBox II can be used with any light in the Elinchrom family.

Over at the Sigma booth, I ogled at their 120-300 mm f/2.8 zoom. The new version of this lens will be the flagship of the S line. Currently available in the Canon, Nikon and Sigma mounts, I inquired as to the future availability of other mounts like the Sony Alpha A-mount or the Pentax K-mount. I was told that negotiations were under way with Sony, but there is nothing definite at this time.

Afterwards, I trundled over to Times Square to check out the new Microsoft Store that opened there.

The Store is located next to Forever 21 and was quite full even at that late hour of the day. Plenty of Surface Tablets were on hand and all were packing theofficial release of Windows 8 RT. I have personally been using Winddows 8 for the last nine months at my day job and while it can be quirky on the desktop, it is right at home in the touchscreen powered world of tablet computing. The Surface Tablets are solidly built and I would get the fullt keyboard cover over the Touch keyboard. The difference is $30 and totally worth it. Microsoft elect not to offer a 16GB model, instead opting for a base 32GB model at a starting price of $499. The MS App Store is still a little empty compared to the more mature App Stores from Apple and Google, but MS is heavily pushing for Modern UI application development. Expect the quantity of apps in the Store to rapidly increase. Interestingly enough, the Surface Tablet ships ships with Word and Excel 2013 built in. Looks very nice if they can get more apps out there for photographers.

That’s it for today. Stay tuned for the Day 3 report tomorrow.

 

Jul 132012
 

RONKONKOMA, NY July 13, 2012 – Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lensescameras and flashes, has announced that the Sigma APO Macro 180mm F2.8 EX DG OS HSM will be available in the United States on July 27 for the street price of $1,699.

180mm f28 OS Macro

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Oct 172011
 

RONKONKOMA, N.Y., October 17, 2011 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, has announced that its updated 18-200mm F3.5-6.3 II DC OS HSM is now available in Canon and Nikon mounts for the MSRP of $720.

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Aug 232011
 

Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM lens named the “European Lens for 2011-2012” by the European Imaging and Sound Association (EISA) Photo Awards.

In April of this year, Sigma’s 70-200mm also won the Technical Image Press Association (TIPA) “Best Expert Lens” award for its Optic Stabilization (OS) system, and its HSM function that provides smooth and silent auto focusing.923 70 200 f28 EX DG OS HSM

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Jun 282011
 

Ronkonkoma, NY, June 28, 2011 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce that its newly upgraded 105mm F2.8 EX DG OS HSM Macro lens is now available for the MSRP of $1,400.

105mm Macro

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May 202011
 

Ronkonkoma, NY, May 20, 2011 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce that its flagship DSLR, the Sigma SD1, will be available for purchase for the MSRP of $9,700 in early June.

This 46-megapixel DSLR is delivered in a splash-proof, easy-to-handle build that is similar to that of a classic 35mm camera. Professional and high-end enthusiast photographers will utilize the SD1’s exclusive Foveon 23.5×15.7mm APS-C X3 direct image sensor to capture exceptionally rich and detailed images that have a film-like quality. Users will also benefit from Sigma’s wide selection of interchangeable lenses that are compatible with the SD1.

SD1

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Apr 202011
 

Ronkonkoma, NY, April 20, 2011 – Sigma Corporation of America is celebrating its 50th anniversary by launching an online community where Sigma users can interact and learn about the company’s history.

The Sigma Corporation of America 50th anniversary site was launched this week to commemorate the company’s founding in Japan in 1961. The page will be updated throughout the year to feature videos about the company and its products, advice from Sigma Pros, links to social media channels, and photo-sharing and tagging via Flickr.

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Apr 182011
 

Ronkonkoma, NY, April 18, 2011 – When Andrew Lu entered the Sigma Corporation of America Scholarship contest, he had two goals: To evoke emotion with his black-and-white imagery and to take home the grand prize. Today, the camera and lens manufacturer announced that Lu has successfully accomplished both of those objectives. The Yorktown Heights, NY, native has been announced as the winner of the second annual Sigma Corporation of America Scholarship Contest, for which he will receive a prize of $5,000 in cash and a $1,000 credit toward Sigma products of his choosing.

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Mar 282011
 

Ronkonkoma, NY, March 28, 2011 – Have you voted for your favorite high school photographer yet? Place your vote by April 1 to help Sigma Corporation of America identify five finalists for its annual Scholarship Contest, and you could help one lucky high school senior win $6,000 in cash and photography gear.

A total of 167 high school seniors from all over the nation are in the running for $5,000 in cash and $1,000 in Sigma products of their choosing. The company will close online, public voting on April 1 and, once executives have selected their favorite contestant from the top five finalists, they will announce the winner on April 18. To view the submissions and cast your vote, visit the Sigma scholarship submissions page.

Mark Amir-Hamzeh, president of Sigma Corporation of America, said he was impressed by the talent and enthusiasm of this year’s entrants.

“It’s exciting to see the students’ participation in this contest grow from year to year,” said Amir-Hamzeh. “The number of entries grew by 30 percent, and the content and quality of the students’ submissions continues to amaze us. Some of the contestants have nearly 2,000 votes right now. It’s going to be a tough decision this year, but we are extremely honored to help one high school senior start his or her career. Please place your vote and help us narrow the list of incredibly talented applicants!”

Submissions for the contest started on Nov. 15, 2010, and applicants were required to submit three to five thematically-tied photographs along with a brief essay describing their creative process in capturing and selecting the images. The annual scholarship contest is open to students pursuing a higher education in industries such as photography, photojournalism, graphic arts and design, visual arts and art history.

For information about the Sigma Corporation of America Scholarship and a list of contest rules, visit http://www.sigmaphoto.com/scholarship/. For information on Sigma Corporation of America and its lenses, cameras and flashes, visit www.sigmaphoto.com.

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