Upper Saddle River, N.J. (October 5, 2016) – Manfrotto Distribution, Inc., distributor of Bowens products in the United States, proudly announces the launch of the new Generation X flash range by Bowens. These innovative units will debut in the U.S. at PhotoPlus Expo in New York City later this month and mark a renaissance for the legacy lighting manufacturer.
Generation X comprises two new flash systems: XMT – an all-in-one battery unit for location lighting and XMS – engineered to be the go-to system for photographers who need a function-rich and completely reliable flash in the studio.
Announcing the launch, David Hollingsworth, Marketing Manager, said, “Generation X is just the first step in re-launching Bowens to the imaging world. These barrier-breaking new products combine state-of-the-art technology and cutting-edge design and are the result of many months of very intense market research and product development. They will be the vanguard of our plans for ongoing and regular new unit roll-outs in coming months and years.”
Added Hollingsworth, “We believe these are simply the best lights in their class available on the market today. New-look Bowens is creating beautifully designed and engineered products, tailored to our customers’ needs.”
John Gass, Technical Director said, “Generation X is the result of highly-focused analysis of our customers’ feedback through the years. These new units are revolutionary products which we believe are absolutely unbeatable in their class in terms of functionality, aesthetics and cost.”
He added, “For decades, customers have frequently described our products as ‘workhorses’ in the studio and on location. Now the workhorse has been transformed into a stallion; we tested the XMS at full power every five seconds over consecutive days and we couldn’t force this product to overheat.”
Generation X – at a glance:
The all-new 500Ws XMT boasts TTL and high speed sync functionality (up to 1/8000s) compatible with Canon, Nikon and Sony cameras: 9-stops of flash power adjustment; flash durations as short as 1/10309s: faster recycle times than ever before (as rapid as 0.01s): easy swap lithium-ion battery provides up to 500 full power flashes per charge: rear curtain sync; sync delay and strobe mode allow creative set-ups on the move.
The XMS, available in 500,750 and 1000Ws models (all fully controllable via the XMSR 2.4 Ghz radio control and trigger) features multi-voltage operation. These units offer outstanding specification with faster recycling times and flash durations. The XMSR model includes groundbreaking Bowens ‘Sync Offset’ functionality, enabling photographers to embrace any brand of camera to shoot at high sync speeds – up to 1/8000s.
The following models will be available this fall:
XMT 500 $1,799.99
XMS 500 $1,099.99
XMS 750 $1,299.99
XMS 1000 $1,499.99
XMSR Trigger $ 289.99
For additional information or to learn more about Bowens products, visit: https://www.manfrotto.us/bowens.
About Manfrotto (Vitec Group) – manfrotto.us
Manfrotto is the world leader in the design, production and distribution of professional products for photography, video and entertainment. The company was founded in 1972 based on Lino Manfrotto’s experience, and its mission has always been to support and simplify the work of reporters, photographers and producers. The Imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs. Part of the UK-based Vitec Group since 1989, Manfrotto has now become a worldwide presence. In its nine key markets – Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong, the United States and from 2016 in the Netherlands – it is represented by its own direct distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors. Through the Imaging Division of Vitec Group, Manfrotto Distribution owns the following leading international brands: Manfrotto, Gitzo, Lastolite by Manfrotto, Avenger, Xume and is the U.S. distributor of Bowens, Gossen, Limelite, Metz, National Geographic and Nilox.
About Bowens – bowensusa.com
Bowens International is a world-leading manufacturer of photographic lighting systems. For over 50 years, Bowens has maintained its position in the photographic market as a favorite among professional and serious amateur photographers alike. Today, Bowens continues to design and produce innovative photographic lighting systems and accessories from its base in the United Kingdom. With distribution in over 70 countries, Bowens lighting equipment is one of the most widely-used flash systems in the world today.