This week, Hasselblad announced the X1D II 50C, an evolutionary update of the revolutionary X1D 50C. Improvements include upgraded EVF and LCD panels, improved performance, and a lower price. The introductory price of $5,750 USD places it $3,249 USD cheaper than the original! This version addresses a lot of the concerns users had expressed about the original. Hasselblad really wants this to become a medium format street camera and having used the original for that purpose, it’s not a stretch. I am arranging to get my hands on a unit to try out, but my local Hasselblad dealer, Custom Photos Images, decided to hold their Hands On in Iceland instead of Boca Raton, FL. I may have to rent one.
Here is the press release:
HASSELBLAD EXPANDS REACH OF MEDIUM FORMAT
IMAGING FOR EVEN MORE CREATIVE VERSATILITY
Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II 50C digital back and 907X camera body
Following the revolutionary introduction of the world’s first mirrorless medium format digital camera, the X1D-50c, Hasselblad introduces new additions to its product portfolio that bring the joy of medium format photography to image makers with the capabilities to support their creative
endeavours. This includes the evolved X1D II 50C camera, the eagerly awaited XCD 3,5-4,5/35-75 Zoom Lens and Phocus Mobile.
In addition, Hasselblad reveals the development details of the upcoming CFV II 50C digital back and 907X camera body. Hasselblad’s newest offerings yet again expand the potential of medium format photography with modularity and flexibility, all while offering the brand’s renowned, stunning image quality.
X1D II 50C – AN EVOLVED MEDIUM FORMAT PHOTOGRAPHY EXPERIENCE
In the pursuit to continue the journey of taking medium format outside of the studio, Hasselblad is pleased to announce the next installment of the X System – the X1D II 50C Mirrorless Medium Format Digital Camera. Dedicated to optimizing the X System for a wider audience of creatives, Hasselblad has listened to user feedback and improved upon the first generation with enhanced electronics for a quicker and more intuitive medium format experience.
Continuing in the legacy of being the most portable and lightweight digital medium format camera, the X1D II 50C lets you take the power of medium format in a footprint smaller than most
full frameDSLRs in a beautifully designed, compact package. Its large, high resolution50-megapixel CMOS sensor (43.8 x 32.9 mm) is 1.7 times larger than 35mm full format sensors, packing in huge pixels (5.3 x 5.3 μm) for capturing images with superb tonality. With outstanding colourdepth and an impressive dynamic range of 14 stops, which allows for capturing immense details in both shadows and highlights, the photographer is left with plenty of room for adjustment in post-processing. With Hasselblad Natural Colour Solution (HNCS) technology integrated into the camera’s system, exceptional, true-to-life tones are delivered that match what the human eye sees.
Building upon the award-winning first generation, the X1D II 50C blends form and function with minimalistic, Scandinavian design aesthetics with a graphite grey exterior and a smooth handling experience with its ergonomic grip. The new X1D II 50C continues to provide creatives with incredible Hasselblad image quality, with 16-bit RAW images and now
full resolutionJPEGs, in a compact, lightweight design.
Developing upon the first generation of the X System, the X1D II 50C’s upgraded electronic platform includes a higher resolution 3.6-inch 2.36-million-dot touch display, which is physically the largest LCD display currently available on a digital medium format camera. Additionally, the X1D II 50C features a higher resolution enhanced OLED electronic viewfinder (EVF) with 3.69-million dots and a high magnification of 0.87x, letting you see the bigger picture. The much higher resolution of the rear display screen (1024×768) gives a
morevivid, true to life image viewing experience.
The X1D II 50C’s live view features a faster refresh rate, reduced shutter lag and
black outtime between frames, an improved continuous capture rate, and a startup time cut almost in half from the first generation. Building upon the highly-intuitive Hasselblad User Interface (HUI) of the previous model, further refinements have been made to the X1D II 50C to improve the camera’s handling experience, including the ability to access the menu system when looking in the EVF, giving greater usability in the sunniest conditions. Enabling an even more portable medium format workflow, Hasselblad’s post productionsolutions now includethe new Phocus Mobile 2. Connected via USB-C and Wi-Fi, photographers can transfer RAW and full qualityJPEG files directly from the X1D II 50C and edit RAW images on their iPad Pro or iPad Air (2019) while outon the field.