Leica Sep 7, 2010

Allendale, NJ (September 1, 2010) – Leica Camera, Inc. is pleased to announce its second Leica North American Road Show, bringing 29 workshops to 20 North American cities starting on October 5, 2010 in Toronto, Canada and concluding on December 11, 2010 in Tampa/St. Pete, Florida. Product


specialists from Leica will be traveling across the United States and Canada to increase participants’ knowledge and familiarity with the Leica M-System and X1 Camera through a series of experiential shooting workshops.

“For the second Road Show, we are excited to again feature Leica M-System workshops and also introduce new Leica X1 Camera Events,” says Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “Professional as well as amateur photographers who enjoy the best and finest will equally benefit from this hands-on experience. Each participant will have access to knowledgeable Leica photographers who will deepen their photographic abilities and enhance their shooting experience.”



First and foremost, the experiential seminars will provide photographers with the opportunity to shoot with the M-System or X1 camera in real life situations. Topics covered during the Leica M-System and X1 Camera Events will include camera and lens orientation; troubleshooting and maintenance; understanding the digital imaging process; configuring your computer; organizing and storing your images; Adobe Lightroom introduction; color management introduction and methods to produce better work in less time. Two-hour on-location field trials at each of the workshops will further enhance the experience.

M-System Event participants will have the opportunity to become intimately familiar with the acclaimed M9, the world’s smallest full-frame digital rangefinder camera and the M-System, including Leica’s newest lenses, the 18mm/f3.8, 50mm/f0.95 and the 24mm/f3.8.

During the Leica X1 shooting events, participants will experience the revolutionary Leica X1, the world’s only compact digital camera that delivers pro-caliber DSLR image quality by utilizing a large 12.2 megapixel sensor and the exemplary Elmarit 24mm f/2.8 ASPH lens.

The M-System Event will cost $149 per participant while the X1 Camera Event will cost $49 per participant. M-System Event Participants will receive a voucher equal to workshop fee and X1 Camera Event participants will receive a $99 voucher. These vouchers can be used towards the purchase of a brand new M-System product or X1 Camera from a North American Dealer.

For additional information and to sign up, please visit www.leica-camera.us/news.

Registration begins on Friday, September 10, 2010.


M-System Events

X1 Events

Atlanta, GA

October 16, 2010

Austin, TX

December 2, 2010

Boston, MA

November 3, 2010

Chicago, IL

October 12, 2010

Denver, CO

November 6, 2010

Honolulu, HI

November 17, 2010

November 18, 2010

Los Angeles, CA

November 20, 2010

November 21, 2010

Miami, FL

December 7, 2010

Montreal, Canada

October 8, 2010

New York, NY

October 14, 2010

October 15, 2010

Orlando, FL

December 9, 2010

Philadelphia, PA

October 7, 2010

Phoenix, AZ

November 16, 2010

Portland, OR

November 18, 2010

San Francisco, CA

October 19, 2010

November 12, 2010

November 13, 2010

Seattle, WA

November 10, 2010

Tampa/St. Pete, FL

December 11, 2010

Toronto, Canada

October 5, 2010

October 6, 2010

Vancouver, Canada

October 21, 2010

October 22, 2010

Washington, DC

November 11, 2010

November 12, 2010