The Leica S-System has attracted tremendous attention among photographers since it was first introduced at Photokina 2008. Since the announcement, incoming orders have been much higher than expected.
Leica’s commitment to perfection is unwavering and attention to detail is ever-present. In order to manage the higher demand, Leica AG has therefore decided to adapt the S-System production lines to a higher daily output without compromising quality. However, this cannot be done during a running production and this intricate process calls for further testing and optimization at various stages. Therefore, Leica AG will postpone the start of serial production the S-System.
First deliveries will be made in the 2nd week of January 2010.
First samples of the S2 with final firmware will be showcased in New York during the Photo Plus East show (October 22 – 24, 2009). Interested parties are invited to experience a hands-on demonstration of the S2 during the trade show at the Leica booth (#636).
About Leica Camera AG:
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.
Throughout the world, Leica enjoys recognition and customer loyalty, because of its achievements in the photography industry and its uncompromising pursuit of high-quality standards. Leica products are appreciated by discerning clientele; the hand-crafted designs are fabricated with unmatched mechanical and optical precision and yet they have an extraordinary aura that can evoke feelings and emotions. For more than 150 years, Leica has maintained a tradition of precision manufacturing and consistent innovation, which have steadily reinforced its preeminent worldwide reputation.
For additional information, please visit the company’s website (www.leica-camera.com).
[Victim of their own success it seems.]