competition Oct 16, 2013


For the first time ever, Leica is launching the “Leica X Vario City Challenge,” a coast to coast Leica Camera photo competition with a twist! Leica fans in four cities— New York, Washington DC, Los Angeles and Miami—can compete for the chance to win a Leica X Vario among many other valuable prizes. 30 lucky participants in each city will be invited to shoot with a Leica X Vario for 4 hours during the City Challenge. Sign up quickly, be creative, select your favorite image, and submit it to the competition.


WHERE & WHEN:       

New York City : October 25 (12 Noon to 4 PM EST)

Washington DC : November 8 (12 Noon to 4 PM EST)

Los Angeles : November 15 (12 Noon to 4 PM PST)

Miami : December 6 (12 Noon to 4 PM EST)



To sign up, email [email protected] and specify which city you will be participating in for the Leica X Vario City Challenge. Spots are granted on a first come, first serve basis. Participants will have until 11:59 PM on the Sunday of their City Challenge to submit their photo of choice. Albums will then be uploaded on the Facebook pages of each city’s participating Leica store and fans will be able to vote publicly for their favorite images. The photo with the most “likes” after one week is the “Leica X Vario Challenge City Winner” and will be entered into the national pool, where a panel of 5 acclaimed judges will choose the winning photograph.  For more details on the contest, please visit http://bit.ly/XVarioCityChallenge.



The Grand Prize Winner for the Leica X Vario City Challenge receives a Leica X Vario camera (valued at $2,850), a private reception for friends and family at their local Leica store, a digital photo exhibit at their local Leica store, and a special guest series on the Leica blog in 2014.

Second, Third, and Fourth National runners up receive other Leica cameras as their prize. City Winners and runners up receive other fun Leica prizes.