OLYMPUS DEVELOPING NEW FLAGSHIP COMPACT CAMERA

Camera Sep 20, 2010

CENTER VALLEY, Pa., September 20, 2010 – Since 1936, photographers have appreciated Olympus’s critically acclaimed Zuiko® lenses for their innovative design, high quality and superior reliability.  Today, Olympus is pleased to announce that it is developing a new flagship compact camera that will be its first digital compact camera with a built-in Zuiko® lens. Olympus expects to introduce the camera in the first quarter of 2011.

Like the Olympus PEN® E-P2 and E-PL1 cameras, the new camera will include an accessory port so photographers will be able to expand its versatility by attaching optional accessories like the SEMA-1 external microphone adapter set.

A prototype of the camera will be displayed this week at Photokina 2010, the world’s largest trade fair for the photographic and imaging industries held September 21-26 in Cologne, Germany.  It will also be on display from October 28-30 at the 2010 PDN PhotoPlus Expo in the Jacob K. Javits Convention Center in New York City

Olympus Concept

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