Olympus Introduces Two New Cameras - Stylus TOUGH TG-3 and Stylus SH-1

Olympus Mar 30, 2014

CENTER VALLEY, Pa., March 31, 2014 — Olympus expands outdoor shooting and sharing capabilities in even the most challenging of conditions with the new STYLUS TOUGH TG-3. The Flagship STYLUS TOUGH TG-3 boasts a new level of performance for the Tough series of rugged cameras, with a high-speed f2.0 lens (25mm–100mm*), expanded macro photography capabilities, GPS, and built-in Wi-Fi for shooting and sharing brilliant images and 1080p Full HD Video from anywhere.

 TG 3 BLK FRONT

The Olympus STYLUS TOUGH TG-3 withstands extreme conditions; the camera is freezeproof to -10℃ (14°F), waterproof to 50 feet (15 m), shockproof from seven feet (2.1 m), crushproof to 220 pounds (100 kgf) and dustproof. A high-speed f2.0–4.9, 4.5–8.0mm (25mm–100mm*) wide-aperture lens combined with its TruePic VII image processor, the same found in Olympus’ award-winning OM-D® series of interchangeable lens cameras, and a 16.0 megapixel backlit CMOS sensor captures images with minimal noise, even in low-light situations.

 

The Olympus STYLUS TOUGH TG-3 includes built-in Wi-Fi, and the setup is simple. By quickly scanning the QR code displayed on the camera’s LCD with a smart device, it syncs with the Wi-Fi network created by the camera. The free Olympus Image Share app synchronizes a user’s iOS® or Android tm mobile device and the STYLUS TOUGH TG-3 so that the camera’s Live View is displayed on the phone. Therefore, the camera can be fully controlled remotely by touching the Smartphone’s display, as if it were the camera itself, and users can send selected images directly to websites and social media.

 

Users can use the on-board GPS to document a memorable location on the map and display and record landmark information with every shot. The built-in manometer records elevation and water depth and displays a warning when the user approaches a depth of 50 feet. The e-compass offers information on direction, latitude and longitude.

 

The Variable Macro System includes the Microscope mode to capture photos up to 10mm away from subjects, and at a focal length of 100mm, the lens magnifies subjects up to 6.9x and up to 13.8x with Super Resolution Zoom. With that power, a subject only 1mm in size is magnified up to a maximum of approximately 44.4mm when displayed on the rear LCD screen. The Olympus STYLUS TOUGH TG-3 reveals a new world of detail not visible to the naked eye, like the veins on a leaf or a snowflake.

 

The new Focus Stacking function captures eight different shots continuously, while shifting the focus from the foreground to the background. It extracts and merges only those areas of each image that are in focus and produces a single photo with a focus that spans several centimeters. Focus bracketing is also available for post-processing. Underwater Macro, a new Scene Mode option, uses the Olympus STYLUS TOUGH TG-3’s powerful macro photography capabilities to optimize the white balance, color saturation and contrast in underwater scenes.

 

The Olympus STYLUS TOUGH TG-3’s sleek and stylish body features an ergonomic grip, large buttons and a 3-inch, high-resolution 460,000-dot rear LCD monitor. Its time-lapse movie function enables expanded creative capability for capturing everything from star trails to the sunrise and sunset. Use the interval shooting function for automatic sequential shooting from 1 second up to 24 hours with a maximum of 99 shots, extremely useful when the camera is mounted on a helmet, bike, kayak or surfboard.  Multiple Art Filters and the Photo Story feature add creativity to any shot.

 

An LED ring light (sold separately) can be attached to the lens of the Olympus STYLUS TOUGH TG-3, similar to a ring flash with an emitter around the lens. Using the built-in LED light, it evenly illuminates the subject when shooting close-up, drawing out the best of the STYLUS TOUGH TG-3’s macro photography abilities. A rich lineup of optional system accessories, including waterproof fisheye and tele converter lenses, an underwater protector, float straps and multipurpose camera cases are sold separately.

 

* 35mm Equivalent

 

U.S. Pricing and Availability

The Olympus STYLUS TOUGH TG-3 will be available in June 2014.

Estimated Street Price: $349.99 (available in black and red)

To find out more about the STYLUS TOUGH TG-3, and for a complete list of specifications, visit the Olympus website at:http://www.getolympus.com/us/en/digitalcameras/tough/tg-3.html.

CENTER VALLEY, P.A., March 31, 2014 – Olympus introduces a breakthrough in the long zoom category, the STYLUS SH-1®, the first compact camera equipped with optical*2 5-axis image stabilization for both still images and videos. The STYLUS SH-1’s 5-axis mechanical image stabilization, originally developed for the Olympus OM-D E-M5® interchangeable lens camera, combined with a powerful 24x, high-powered optical zoom lens, full 1080 60p HD video and built-in Wi-Fi*3, delivers outstanding performance in a body with an elegant look and feel.

 OLYMPUS SH 1 BLK front

Advanced technology, including a 16-megapixel backlit CMOS sensor and the TruePic VII image processor, the same found in Olympus’ award-winning OM-D®  series of interchangeable lens cameras, work in connection with the Olympus STYLUS SH-1’s impressive 24x optical long zoom lens, (48x*4 super-resolution zoom) which covers 25mm to 600mm*5 telephoto. This combination delivers beautiful image quality with high resolution, superior color reproduction and high sensitivity.

 

The in-body 5-axis sensor-shift image stabilization, now enhanced to support still images, corrects for various types of camera shake to deliver crisp images and video even when shooting in dark locations without a flash or tripod. The Olympus STYLUS SH-1 also incorporates a new hybrid image stabilization that electronically stabilizes movie shooting to easily create natural-looking recordings of children and other active subjects, even when the user is walking.

 

The design of the Olympus STYLUS SH-1 is inherited from the popular Olympus PEN® interchangeable lens system cameras. The top and main controls are built with aluminum alloy, and superior craftsmanship extends to every detail of the camera components, including the lens barrel, dials and grip.

 

Built-in Wi-Fi is easy to set up. Sync with the Wi-Fi network created by the camera by quickly scanning the QR code displayed on the camera’s 3-inch, high-resolution 460,000-dot rear touch LCD monitor with a smart device. The complimentary Olympus Image Share app synchronizes a user’s iOS® or AndroidTM  mobile device and the Olympus STYLUS SH-1 so the camera’s Live View is displayed on the phone. The camera can be fully controlled remotely by touching the Smartphone display, as if it were the camera itself, and users can send selected images directly to websites and social media.

 

The Olympus STYLUS SH-1 is equipped with an updated Advanced Movie Mode for powerful video recording functions, including fast 240 fps*6 (or 120 fps in 720p) High-Speed Movie, which allows users to capture subjects that move at split-second speeds, and 60-frames-per-second HD recording*7 for smoother images of moving subjects. Photo & Movie Capture allows users to simultaneously capture full-res still photos while recording Full HD video. The Time-Lapse Movie*8 feature compresses up to five hours of action into a 20-second time-lapse video.

 

Expanded creative capabilities include an Interval Shooting function for a maximum of 99 shots; High-speed burst shooting for capturing up to 11 fps in full resolution; Manual Mode for adjusting exposure parameters; Live Guide for adjusting color and brightness via touch sliders; an electronic Level Gauge for perfectly aligned photos; Touch screen controls for selecting the autofocus area and tripping the shutter and multiple Art Filters and Photo Story.

 

*1: Among cameras that carry out optical image stabilization on both still images and movies, as of March 31, 2014, according to Olympus research

*2: Optical image stabilization is defined by the Camera & Imaging Products Association (CIPA) guidelines and includes sensor-shift image stabilization

*3: “Wi-Fi” is a registered trademark of the Wi-Fi Alliance

*4: Zoom magnification ratio from the wide-angle setting (including the optical zoom)

*5: 35mm equivalent

*6: The recording time for a single movie clip is limited to 20 seconds

*7: The maximum recording time for a single movie clip is limited to 29 minutes. Recording will automatically stop once the file size has reached 4GB

*8: Select from 1080p, 720p and VGA

 

U.S. Pricing and Availability

The Olympus STYLUS SH-1 will be available in May at an estimated street price of $399.99 (available in Black, White and Silver).

For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/us/en/digitalcameras/long-zoom/sh-1.html.

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