SCHNEIDER KREUZNACH enters market for system camera lenses

lens Jun 14, 2012

(PresseBox) Bad Kreuznach, 14.06.2012, Jos. Schneider Optische Werke GmbH based in Bad Kreuznach, Germany, and its subsidiaries have recorded an increase in operating results by around 14 %. Total sales of 85.5 million euros in 2011 were roughly at prior-year level. Continual growth at the company’s Bad Kreuznach headquarters contributed 51.7 million euros to Group sales, up 6 percent versus the prior-year period. “We have been making major investments at the Bad Kreuznach location and are pleased to see that the headquarters has recorded further growth,” said Schneider Group’s managing director Dr. Josef Staub.

SK JPG2012 MFT14

Particularly the growing demand in the Automotive sector for high-precision test and measurement technology plus the overall Inspection market, for instance in the field of LCD and solar production, account for significant increases in the Industrial segment which the company expects to show continuing growth potential. The simple compact cameras business on the other hand is declining. “This does not come as a surprise. We are placing a strong focus on the innovative market for mirrorless system cameras with their interchangeable lenses and have appropriate developments in the pipeline,” Dr. Staub added. Schneider-Kreuznach will launch the first lens of an all-new range of mirrorless system cameras this fall. To develop and produce these high-end lenses the company is planning additional capital expenditures at the Bad Kreuznach location. In the wide range of the Consumer market, the group has already been active with B+W filters. In addition, the portfolio was enhanced by lens attachments for Apple’s iPhone last year.

Expected price for this lens is under $1800 USD and it is expected to be formally unveiled at Photokina 2012 and available in early 2013.

UPDATE: There has been some extensive discussion online regarding the sanity of the folks over at Schneider-Kreuznach with regards to the pricing of this lens. I have always considered S-K lenses to be on par with Leica, and some pundits are referring to the Super Angulon 2,0 / 14 as an “autofocus Summicron”. Considering the lack of information on this lens (heck, the image above is a computer rendering of the lens), methinks it a bit early to make such a call. However, I will happily volunteer my services to Schneider-Kreuznach in the testing and evaluation of this lens (under NDA, of course). If it does turn out to be an “autofocus Summicron”, $1800 USD is a bargain considering that an actual Leica 28mm f/2 Summicron costs $4295 new.