Ronkonkoma, New York — June 24, 2016 — Sigma Corporation of America, a leading camera, DSLR lens, flash and accessories manufacturer, today announced the pricing and availability of the sd Quattro camera along with a new bundle including the sd Quattro and 30mm 1.4 DC HSM Art lens, as well as pricing for the new Sigma EF-630 external flash. The Sigma sd Quattro features an APS-C sized sensor and a redesigned mirrorless system among other advancements, and will be available in July for the street price of $799 USD. The sd Quattro and Sigma 30mm 1.4 DC HSM Art bundle is expected to be available in July for the street price of $999 USD. The Sigma EF-630 flash is the latest external flash from Sigma and boasts an overhaul from previous models, including a new docking station that allows users to update the flash via personal computer. The ideal match with the new sd Quattro, the new Sigma EF-630 flash will be available in July for Sigma mount for the street price of $379 USD, along with its dedicated USB Docking station for $79 USD. Additional mount availability for systems including Nikon and Canon are to be announced at a later date.
“Our goal with the sd Quattro and 30mm 1.4 Art bundle is to make our new camera available to more photographers interested in the unique aspects of our Foveon Quattro sensor,” stated Mark Amir-Hamzeh, President of Sigma Corporation of America. “The cameras are truly exciting and showcase some great advancements including a new mirrorless design, updated auto-focusing system, a rugged build, and paired with our renowned 30mm 1.4 Art lens make for an extraordinary pair. Additionally, our new EF-630 flash system shows Sigma’s dedication to photography with updated performance from previous models, and makes for an ideal pairing with our new sd Quattro cameras.”
About the sd Quattro and 30mm 1.4 DC HSM Art
The sd Quattro utilizes our proprietary Foveon Quattro sensor renowned for its high-resolution capabilities. A magnesium alloy body makes the sd Quattro durable and rugged, while a dust and splash proof design make it ideal for photographers facing harsh conditions. On top of the new design, these cameras boast a list of useful advancements. These include a two-mode Autofocus detection that combines Phase detection for focus speed and Contrast detection for focus accuracy. The focus settings have also been enhanced with such modes as Movement Prediction, Face Detection, Free Movement, Focus Peaking and a variety of others. The new 2.3 megapixel viewfinder displays close to 100% of the field of view, and when placed in “Auto” will toggle between the viewfinder when the user has the camera to their eye and then to the LCD when the user lowers the camera. A new “Super-Fine Detail” mode brings out the full potential of the Quattro sensor by capturing seven different exposures with one shot and merging them for exceptional dynamic range (images can be extracted individually as well). The Sigma 30mm 1.4 DC HSM Art is a staple prime lens in Sigma’s lineup. This compact prime lens is designed for APS-C sensors and touts a bright 1.4 aperture. Part of the Sigma Global Vision lineup, every Sigma 30mm 1.4 Art is individually tested before leaving our single factory in Aizu, Japan and can be updated and fine-tuned with the Sigma USB dock and Sigma Photo Pro software.
About the Sigma EF-630 Flash
Compatible with most well-known digital SLR cameras, the EF-630 flash will be available in Sigma mount in July with additional mounts, including Canon and Nikon, in the future. The FP Flash function of the EF-630 makes flash photography possible at shutter speeds greater than the normal sync speed, which is typically limited at shutter speeds up to 1/250 second for most cameras. The FP Flash function for high shutter speeds is necessary when setting a larger aperture to limit depth of field when shooting in daylight, as high shutter speeds are used to balance the daylight and the flashlight at any shutter speed.
- Intuitive user interface: dot matrix LCD screen for improved menu visibility, D-Pad and dial settings controls, and easy one-click disengage function improve ease of use
- Slave flash function: for use with multiple flash systems
- Modeling flash function: check for intense reflections and shadows before capturing the shot
- AF assist light: accurate auto-focus in low light conditions
- Auto Power-off: flashgun automatically powers off after a period of non-operation to conserve battery life
- Manual flash power level control: manually set the flash power level from 1/1 to 1/128
The new EF-630 Flash can be updated with the latest software from a workstation or laptop using the Sigma Optimization Pro software and Flash USB Dock FD-11 (sold separately).
About Sigma Corporation
Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.
For information about Sigma, please visit www.sigmaphoto.com or follow the company on Twitter, Instagram and Facebook.